NPD Reports March 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Feb. 26 to Apr. 1, 2017 grew 24 percent to $1.36 billion compared to last year, according to analysis from The NPD Group.

Video games hardware sales compared to the same period last year increased 91 percent from $253 million last year to $485 million this year; video games software increased 5 percent from $585 million last year to $621 million this year; and video games accessories increased 9 percent from $213 million last year to $231 million this year.

“Hardware spending almost doubled compared to a year ago to $485 million. March 2017 will go down in history books as the month Nintendo broke records,” says Sam Naji, NPD’s video game industry analyst. “The Nintendo Switch had the biggest hardware launch for a Nintendo platform and the second biggest launch for any video game platform since 1995, the time NPD began tracking this category. Nintendo continued to break records in physical software as well as hardware. Switch’s packaged software sold 1.3m units, a record high for a Nintendo platform launch and the Switch version of The Legend of Zelda: Breath of the Wild sold over 900K packaged units in the launch month. This resulted with an attach rate of 99 percent to the Switch hardware. This is the highest attach rate for any non-bundled title for a new gaming platform since NPD began tracking in 1995.”

The top 10 games based on dollar sales across all platforms are Tom Clancy’s Ghost Recon: Wildlands, The Legend of Zelda: Breath of the Wild, Mass Effect: Andromeda, Horizon Zero Dawn, MLB 17: The Show, Grand Theft Auto V, For Honor, NBA 2k17, Nier: Automata, Call of Duty: Infinite Warfare, and Kingdom Hearts HD 1.5 + 2.5 Remix.

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About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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