by Laurie Chartorynsky, The Toy Association

Frédérique Tutt, The NPD Group’s global toys industry analyst, will dig into recent toy and youth product sales figures during a special session at PlayCon, taking place May 8 to 9 in San Francisco, Calif.

“NPD’s data is crucial for toy companies who want to understand current trends and future opportunities for their businesses,” said Marian Bossard, The Toy Association’s executive vice president of global market events. “As we continue to add to our formidable speaker roster, the new PlayCon is a not-to-miss event for toy and play professionals.”

Tutt has 18 years of experience in the global toy industry and provides NPD’s clients with strategic insights and fact-based recommendations to help them drive business growth. She will provide conference attendees with a deep-dive analysis of trends in the U.S. marketplace.

PlayCon’s speaker roster includes more than two dozen thought-leaders, industry analysts, toy influencers, consumer product executives, and other motivational speakers who will lead short “TED Talk”-like sessions during the conference’s new format. Confirmed speakers include: Facebook’s Eva Press; Google’s Victoria Fang; alternative reality game designer Jane McGonigal; Dale Dougherty, “father” of the Maker Movement; Activision Blizzard’s Tim Kilpin; Trend Hunter’s Armida Ascano and Courtney Scharf; Ted Curtin of ProdigyWorks; and more.

Visit ToyAssociation.org/PlayCon to register and for a list of up-to-date speakers, hotel information, and other news about the industry’s premier conference for play professionals.