NRF Releases Holiday Consumer Spending Survey

nrf1Prosper Insights and Analytics has conducted the National Retail Federation’s Holiday Consumer Spending Survey. The survey surmised that people will spend more this holiday season than in any other during the survey’s 14-year history. Other key facts include:

  • Average spending per person reaches $805.65, comparable with spending last year ($802.45).
  • Spending on gifts for family members will total $462.95, up from $458.75 last year and a survey high.
  • Almost half of holiday shopping will be done online. Average consumers say 46 percent of their shopping this holiday season will be conducted online, up from 44.4 percent last year.
  • 21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year, the highest seen since NRF first asked in 2011.
  • Nearly half (46.7 percent) said free shipping/shipping promotions are important factors in their decision on where to shop.
  • 55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items, and will spend an average of $131.59, up from $126.37 last year.
  • Nearly six in 10 (58.8 percent) consumers celebrating the holidays say they would like to receive gift cards as a gift, making this the ninth year in a row that gift cards have topped the list of most requested gift items.

Overall, the survey surmised that people will spend more this holiday season than in any other during the survey’s 14 year history.

 

About the author

Melanie Rainone

Melanie Rainone

Melanie Rainone is the editorial assistant at Toy Insider and Adventure Publishing Group. She can usually be found watching Star Trek: The Next Generation (she knows the opening monologue by heart) and she firmly believes that dessert is the most important meal of the day. 

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