More kids this year will be celebrating Halloween dressed as their favorite superheroes, as princess costumes fall to the No. 2 spot after 11 years, according to the National Retail Federation’s 2016 Halloween Consumer Top Costumes Survey from Prosper Insights & Analytics. Spending on Halloween costumes is expected to reach $3.1 billion, with 67 percent of Halloween celebrants to purchase costumes this year.
More than 3 million kids will dress as their favorite action or superhero, 2.9 million will dress as a princess, and 2.5 million plan to dress as an animal. More than 9 percent of millennials will dress up in a Batman costume, followed by 6.1 percent opting for a witch, and 5 percent planning to dress as an animal.
More than 76 percent of adults will dress up for Halloween, with 13.7 percent as a witch, 4.7 percent as a pirate, and 4.1 percent using the current political climate as inspiration.
