nrfThe average person celebrating Easter this year will spend $140.62, an slight increase from last year’s $137.46, according to the National Retail Foundation’s (NRF) Easter Spending Survey conducted by Proper Insights & Analytics. Total spending is expected to reach $16.4 billion, including purchases of apparel, decorations, gifts, candy, food, and flowers.

According to the survey, 45 percent of those celebrating Easter will purchase clothing, spending more than $2.9 billion on brightly colored apparel items for themselves and their families. However, more people plan to buy food for the holiday: 85.7 percent of celebrants will purchase food for a family meal or other festivity, spending more than $5.3 billion on Easter fare.

Children and sweet-craving adults will also purchase candy this Easter: 87.1 percent of those celebrating say they will buy candy, spending more than $2.2 billion on jelly beans, chocolate bunnies, and flavorful chick-shaped Peeps. Consumers this holiday will also spend $2.4 billion on gifts, $1.1 billion on flowers, $998 million on decorations, and $695 million on greeting cards.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube