Source: stock.adobe.com

The trade show landscape for the U.S. toy industry is changing, and now a new player is stepping up.

Emerald Holding’s NY NOW national gift and wholesale trade show is welcoming the toy and game industries to showcase products in its new PLAY USA section. Beginning at NY NOW’s 2023 Winter Market, taking place February 5-8, 2023, at the Javits Center in New York City, PLAY USA will showcase toys, games, and trend merchandise that retailers will want to look out for.

Source: Emerald Holdings

With Toy Fair moving to September next year, PLAY USA has already attracted a robust roster of early exhibitor commitments from brands and distributors, including Baby Paper, Brightz, Crazy Aaron’s, Daron Worldwide, Dreamgear, Fantasma, Fat Brain Toys, Fun Express, License-2-Play, Mindware, Playmobil, Ravensburger, Schylling, Spincopter, Super Impulse, Tangle Creations, Thames & Kosmos, Tonies, and The Uniche Collective. More than 20,000 square feet of space will be devoted to toys, games, arts and crafts, activities, and adjacent products.

“The PLAY USA area will provide NY NOW attendees a much-needed beginning of the year venue in NYC as they navigate the show in search of the latest trends and ‘hottest’ new products,” says Jeffrey Kennis, president and CEO of Enchanted Moments, a sales representative firm that has exhibited at NY NOW for more than 25 years.

Related: The Fall Toy Preview Issue of The Toy Book Is Here!

Organizers believe that the timing of NY NOW is well suited to serve the specialty toy market in the Mid-Atlantic and New England states, as well as national accounts across the U.S.

Companies wishing to exhibit at PLAY USA are invited to contact NY NOW’s Stephanie Gaspari for details. Email Stephanie.Gaspari@nynow.com or call 914-421-3366.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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