NYTF Reports 16 Percent Increase in International Attendance

unnamedThere was a 16 percent increase in international and a 9 percent increase in overall attendance of global play professionals at the 113th North American International Toy Fair compared to last year’s show, according to the Toy Industry Association. More than 30,600 individuals from across 92 countries were in attendance to see new toys, games, and youth entertainment products for the year.  Owned and operated by the TIA, Toy Fair 2016 boasted 415,000 net square feet of exhibit space at the Jacob K. Javits Convention Center from Feb. 13 through 16.

More than 1,200 exhibitors, importers, distributors, and sales agents showcased their latest product lines and key drivers for the upcoming holiday season in front of 10,040 mass and specialty retailer buyers, a 12 percent increase from a year ago. This included delegations from 24 of the nation’s top 25 toy sellers, such as Amazon, Walgreens, Kohl’s, Costco, CVS, Target, Toys “R” Us, Target, and more. In addition, more than 5,200 unique retail outlets were represented, with increased participation from 61 countries and 2,166 total international attendees. The most buyers were from Canada, the UK, Mexico, Japan, and Australia.

Toy Fair 2016 also welcomed a 7% increase in global press, with 1,110 print journalists, broadcast reporters and bloggers at the show to report on the top toy trends for 2016.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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