Om Nom Toys in New Zeptolab and McDonald’s Happy Meal Promotion

OmNom.FruitSkewerZeptolab is teaming with McDonald’s on a new multi-market Happy Meal promotion for its popular mobile game brand, Cut the Rope. The deal was brokered by Zeptolab’s master licensing agent in Europe, ITV Studios Global Entertainment (ITVS GE).

Through October, the promotion will run in 37 markets across Europe and will offer a new and exclusive app, Cut the Rope: Hungry for Fruit, which is available on McDonald’s Happy Studio on the iOS and Android platforms. The goal of the game is to get the candy-eating monster, Om Nom, a steady diet of fruit by popping floating bubbles that contain the fruit or Om Nom himself. During the promotion, every Happy Meal purchase will come with one of eight Om Nom fruit-themed toys.

Store window takeovers, fruit sampling, fun fruit recipe cards, and premium demos are among the activations that will support the new Cut the Rope game for the duration of the promotion.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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