Nelvana will work with licensees for the Soft’n Slo Squishies brand’s consumer products program. Nelvana Enterprises is the global licensing representative for the collectibles line from ORB, which has sold millions of units globally.

The new Soft’n Slo Squishies products launching this fall include Hybrid Apparel for girls’ apparel, Komar Kids for sleepwear, and JCorp for girls’ apparel in Canada. Additionally, Jellifish Kids will produce licensed sleepwear, underwear, and swimwear in Canada, as well as for mid-tier and specialty lines in the U.S. Nelvana will round out the program with home décor, accessories, publishing, social expressions, and novelty products.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube