Nelvana will work with licensees for the Soft’n Slo Squishies brand’s consumer products program. Nelvana Enterprises is the global licensing representative for the collectibles line from ORB, which has sold millions of units globally.

The new Soft’n Slo Squishies products launching this fall include Hybrid Apparel for girls’ apparel, Komar Kids for sleepwear, and JCorp for girls’ apparel in Canada. Additionally, Jellifish Kids will produce licensed sleepwear, underwear, and swimwear in Canada, as well as for mid-tier and specialty lines in the U.S. Nelvana will round out the program with home décor, accessories, publishing, social expressions, and novelty products.