China Toy Fair


Oriental Trading Company Acquires MindWare

Qwirkle-BoxOriental Trading Company Inc., a direct retailer of value-priced party supplies, arts and crafts, toys, novelties, and school supplies, has acquired MindWare Holdings Inc., a manufacturer, wholesaler, and direct retailer of “brainy toys for kids of all ages” based in Minneapolis, Minn. Oriental Trading Company is a Berkshire Hathaway company with headquarters in Omaha, Neb.

Over half of MindWare’s revenue is generated from exclusive, proprietary toys, games, and books the company has created. During the past two years, MindWare’s proprietary products received 46 awards from nine different parenting organizations and publications. MindWare products are sold via the company’s catalogs and website, as well as by specialty and mass market retailers and internationally through distributors in more than 35 countries. Select MindWare products, including the game Qwirkle, will appear in Oriental Trading’s catalogs and website this holiday season.