OYO Sports to Develop Innovative E-Commerce Company

OYO Sports, a manufacturer of licensed mini-figure building toys that look like popular professional athletes, is building a vertically integrated e-commerce business with real-time U.S.-based manufacturing. Seed investors include Boston Seed Capital and Atlas Venture.

OYO Sports features players from multiple fan-favorite sports, including football, baseball, and hockey. The company currently features over 2,000 unique athletes.

The new business venture is aimed to extend beyond toys, and bring out the kid in all sports fans.

About the author

Emily Kamen

Emily Kamen is an editorial intern for Adventure Publishing Group and assists the editors with the leading trade magazines, The Toy Book and The Licensing Book and online at toyinsider.com and licensingbook.com. She also assists the team in managing their social media platforms. Distracted by anything shiny and, of course, glitter, you can most likely find Emily in the stock room mesmerized by the awesome toys and games. When she's not channeling her inner princess, Emily spends her time at the gym or explores this crazy city of New York. Follow her antics on Instagram @emilykamen.