Sweet Suite 2016

Moose Toys Launches Shopkins Golden Ticket Hunt

ShopkinsGoldenTicketMoose Toys launched the first-ever Shopkins Golden Ticket Hunt, a nationwide treasure hunt to celebrate Shopkins fans and the fifth season of the collectible.

Five golden tickets have been randomly hidden inside a Shopkins Season 5 2-pack, 5-pack, or 12-pack across the U.S. Fans who find one of the five golden tickets will win a trip to Melbourne, Australia, the home of Shopkins. There will also be a drawing for a mail-in entrant to win a sixth trip. Upon arrival, winners will be greeted by Shopkins characters, attend their own private Shopkins Party, where they will get to meet the designers from the world of Shopville. [Read More...]

Sago Mini Characters Make Publishing Debut

SagoMiniBooksBonnier Publishing USA’s licensed property and pop culture-focused Sizzle Press will release a series of original storybooks starring the characters featured in the Sago Mini apps for toddlers and preschoolers.

Two titles will be released on Sept. 20, including Jinja’s Surprise!, where kids will use their fingers to help keep the festivities a surprise, and Cozy Christmas: A Touch-and-Feel Book, which will take readers caroling with the Sago Mini friends. [Read More...]

Toy State to Debut NASCAR Products at Michigan International Speedway

TSleftToy State will unveil the latest products from its flagship Nikko and Road Rippers brands this Saturday at Michigan International Speedway. The company will debut its NASCAR-themed cars in advance of this weekend’s Spring Cup race, part of global licensing agreements signed with NASCAR and various NASCAR teams late last year. [Read More...]

Learning Express Toys Introduces New Corporate Store and Play Center Concept

LearningExpresslogoLearning Express Inc. will open a flagship Learning Express Toys location, the first corporate-owned store since 1995, in the redeveloped Bedford Marketplace in Massachusetts in September. Adjacent to the toy store, Learning Express is introducing Learning Express Play, an activity center and play museum for kids ages 6 months through 8 years. [Read More...]

Edge Brands Expands Its Distribution Strategy

Final EDGE logoEdge Brands Ltd. entered a distribution agreement with PTX Performance Products to bring Edge Brands’ products to the North American market. PTX Performance Products will bring the company’s wheeled products and swim and water products to retailers across North America, with a focus on expanding Edge Brands’ presence in mass-market retailers and major specialty sporting goods stores.

School Zone’s Charlie & Company Now Available on Kidoodle.TV

Charlie&CoSchool Zone Publishing signed its fifth deal for digital distribution for Charlie & Company with Kidoodle.TV, a streaming platform designed for kids eight and under. Kids throughout the world will now have access to watch Charlie & Company content. [Read More...]

Future of Play Introduces MagicMeeMees

MagicMeeMeesFuture of Play debuted MagicMeeMees, a new line of collectible figures. MagicMeeMees respond to motion and light thanks to the figures’ built-in technology, and allows kids to interact with other MagicMeeMees characters. The first season has 24 characters to collect—eight available now as single packs, and four more, which will come exclusively with the first four play set lands of MeeMeeopolis. In addition, 26 blind bag food items, Yummee Surprises, are available to purchase.

The Wish Factory, Saban Brands Partner for Power Rangers Kawaii Cubes

WishFactorySabanThe Wish Factory LLC partnered with Saban Brands to manufacture and develop a line of Kawaii Cubes based on the Mighty Morphin Power Rangers TV series. The licensed collectibles are stackable plush that come in multiple sizes.

“We strive to continuously create engaging experiences for the Power Rangers brand with innovative partners such as The Wish Factory,” says Janet Hsu, chief executive officer of Saban Brands. “The success of Kawaii Cubes is undeniable and the new collection inspired by the Power Rangers is sure to resonate with fans globally.”

Green Toys Launches Storybooks

GreenToysBooksGreen Toys is entering into the book category for the first time with Green Toys Storybooks. The first season of the line will feature three titles and features toys and characters from the Green Toys world.

The titles in the line include Train Off the Rails with Kody and DotBoats Built for Speed with Davey and Pearl, and Mixed-Up Trucks with Baxter, Rosie, and Gus. The pages of the book support “Guided Play,” which will help develop language skills, emotional intelligence, and abstract thinking. The characters in the stories face challenges they must identify and overcome with problem solving and teamwork. The Storybooks are printed on 100-percent post-consumer recycled paper using soy ink. [Read More...]

Nintendo 3DS Becomes No. 1 Video Game System Thanks to Pokemon

Nintendo.New3DSXLThe Nintendo 3DS platform topped the hardware and software sales charts, according to The NPD Group. According to Nintendo, the strong performance is due to the release of Monster Hunter Generations game, continued momentum from the Nintendo 2DS price drop, and positive public reception for Pokemon GO, which has renewed interest in core Pokemon games on Nintendo systems. [Read More...]



Turner Appoints LBE Director for Asia Pacific

Turner Asia Pacific appointed Eric Lee to lead its growing location-based entertainment (LBE) business for the region. Effective immediately, Lee is tasked with identifying opportunities to develop consumer-facing experiences, such as waterparks, theme parks, branded retail, and entertainment spaces using Cartoon Network’s global kids’ intellectual properties (IP), including The Powerpuff Girls, Ben 10, Adventure Time, [...]


Ian Coats MacColl Joins Green Toys

Green Toys Inc. hired Ian Coats MacColl as the company’s first chief creative officer. With 25 years in the industry, MacColl will be responsible for overall product design, research, marketing, and strategy for the company. MacColl has been consulting with Green Toys for more than five years, working to expand the product line to include [...]

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Nominations Now Open for 2016 TAGIE Awards

Nominations are now open for the 2016 Toy & Game Inventor of the Year (TAGIE) Awards, an annual gala event during Chicago Toy & Game Week that celebrates the achievements of inventors, designers, and industry leaders. Toy and gaming industry professionals can submit nominations online through Sept. 1. 

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Board Games Continue Down a Winning Path

by Mary Couzin, founder, SMG Leisure Many game industry experts consider this the golden age of board games. History will decide if the moniker sticks, but one thing is for sure: Games and puzzles were the fastest-growing toy category last year, climbing 11 percent to $1.6 billion, according to The NPD Group. This year, game [...]


Construction Toys Build Up Success

by Sean McGowan, founder, SMG Leisure The construction category accounted for about 10.5 percent of total U.S. toy industry retail sales in 2015, according to The NPD Group. The category rose 9 percent in 2015, on top of a rise of 11 percent in 2014. Over the past 15 years or so, construction toys have been [...]

Betty Spaghetty dolls, from Moose Toys

Fresh, Fierce, and Fabulous: Innovative and Classic Dolls to Spur Sales Through Q4

by Kristin Morency Goldman, communications specialist, Toy Industry Association This spring, The NPD Group reported a 16 percent uptick in doll sales for the first quarter of the year, and industry experts at BMO Capital Markets predict that doll sales will continue to grow by about 10 percent overall this year, thanks to a slew [...]

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