China Toy Fair


VTech to Add STEAM Curriculum to Learning Lodge Content for InnoTab

VTech-LogoVTech will continue to grow its Learning Lodge app store with the addition of Science, Technology, Engineering, Art, and Math (STEAM)-based content for its InnoTab children’s learning tablets. VTech will be adding these subjects later this year.

The Learning Lodge features a language arts and reading, math, science, social studies, problem solving, and creativity titles to download. VTech’s Expert Panel, made up of top educators from key knowledge areas, has also reviewed the subjects. Content on the Learning Lodge is available for the whole VTech InnoTab range.

News

Hasbro Franchise Brands Show Strength in Third Quarter

Today, Hasbro Inc. reported financial results for the third quarter, in which net revenues increased 7 percent to $1.47 billion, compared to $1.37 billion last year. Foreign exchange had an unfavorable $10.8 million impact on third quarter revenues. Reported net earnings for the third quarter were $180.5 million, or $1.40 per diluted share, compared to [...]

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Auldey Toys North America to Launch Next Year, Appoints Adrian Roche as President

China-based Guangdong Alpha Animation and Culture Co. Ltd. has created Auldey Toys North America, which will launch its new headquarters in Boston, Mass. The Auldey Toys subsidiary comes as the company prepares for 2015, which will feature innovation in its established boys, R/C, and vehicles lines. Auldey Toys will also launch its first North American [...]

Mattel Reports Third Quarter Financial Results, Including Lower Barbie and Fisher-Price Sales

Last Thursday, Mattel Inc. reported third quarter financial results, including net income of $331.8 million for the quarter, or $0.97 per share. This includes a negative impact of $0.05 per share from Mega Brands integration costs and a tax benefit of $0.04 per share. This compares to last year’s third quarter net income of $422.8 [...]

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Articles

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China Toy Expo Highlights Sustainability, Safety, and Education as Popular Trends in China

Despite being half a world away, the concerns and demands of toy consumers in China are not all that different from their U.S. counterparts, according to China Toy Expo. The first day of the trade fair, along with China Kids Expo and China Licensing Expo—all hosted by China Toy & Juvenile Products Association—kicked off this [...]

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COMMENTARY: Science Toys Appeal to Kids Younger Than Ever

In the past, the term “science toy” commonly elicited thoughts of volcano kits, magnifying glasses, and telescopes—and not much else. However, times have changed. Kids and parents today have a broad range of options to choose from in the science category, from toys that teach kids about outer space to kits that help them learn [...]

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COMMENTARY: The Toy Industry Stands Up for National Bullying Prevention Month

October is National Bullying Prevention Month, and whether or not you believe bullying is a natural rite of passage among children, versus a series of preventable behaviors that can leave lasting emotional damage on the young, one thing is clear: It has become a part of the national conversation. Joining the voices chiming in on [...]

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