China Toy Fair


American Girl’s BeForever Line Connects to Stories and Characters from Times Past

AmericanGirl.BeForeverToday, American Girl introduces BeForever, a new line of historical dolls, books, and related accessories that connects girls ages 8 and up with characters and timeless stories from America’s past. First introduced in 1986, and now with a new look, BeForever provides opportunities to explore the past, present, and future.

The BeForever line will debut with eight characters; all-new, historically accurate outfits and accessories for dolls; new and refreshed fiction books; and an original line of historically inspired clothing for girls. The characters include a Nez Perce girl who does her best to be a friend to the earth in 1764, to an optimistic girl who stands up for what’s right in the mid-1970s.

To celebrate the launch of BeForever, American Girl is welcoming back Samantha Parkington to its lineup of historical characters. One of the company’s original characters introduced in 1986, Samantha will be reintroduced with new products, including an ice cream parlor, a bike, a bedroom set, and several new outfits and accessories. [Read More...]

News

Lego.BrickFanFestival

Brick Fan Festival Comes to Philadelphia in September

The Philly Brick Fest Fan Festival is coming to The Greater Philadelphia Expo Center on September 12 to 14. Attendees can play with the hands-on building attractions and shop a variety of Lego-themed merchandise. Attractions include the Brick Fest Derby, where participants can build and race custom Lego derby cars; the Video Game Arena, an [...]

Toys “R” Us Releases 20th Anniversary Edition of Shopping Guide for Families with Differently-Abled Kids

Last week, Toys “R” Us published the 20th anniversary edition of its Toys “R” Us Toy Guide for Differently-Abled Kids, a complimentary shopping guide for parents, caregivers, and other gift-givers in search of appropriate toys for children with special needs. Available in both English and Spanish at Toys “R” Us and Babies “R” Us stores [...]

Dan Sugrue Joins Jazwares LLC as UK Sales Director

Dan Sugrue has joined Jazwares LLC as its UK sales director, and will lead the London-based sales force at retailers across the region. Most recently, Sugrue served as business manager for Flair Leisure Products Ltd. The news follows the recent announcement of an investment by Allegheny Capital Corporation, and marks the company’s continued global growth [...]

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Articles

VTech.chompandcountdino

COMMENTARY: Battery-Powered Toys Are Still as Relevant as Ever

Toy stores today offer kids an ever-impressive selection of playthings that do more and more each year. From video games to talking plush, appcessories to robotics, it seems like there is no end in sight for innovation in the toy industry. I’ve often wondered just how far toys will go—it seems that literally anything is [...]

McFarlaneToys.TheWalkingDead

License to Build: Familiar Properties Fill Up the Shelves of the Construction Aisle

This article was originally published in the July/August 2014 issue of The Toy Book. To read the entire digital issue, click here. The construction play pattern has always allowed kids to create buildable worlds and adventures straight from their imaginations. But with a recent surge of licensed toys entering the category, kids are able to [...]

AmyOpheim.smaller

Making a Case for Mass: Pitching Specialty Products to Mass Retailers

by Amy Opheim, owner, C3 Marketing and Copywriting It’s show time! The official start of the 2014 sales cycle is marked by Fall Toy Preview in Dallas. The show provides an opportunity for manufacturers to present product to mass market buyers, whose buying cycles are longer than that of specialty toy store owners. While some [...]

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