Sweet Suite 2016

Betty Boop to Star in New Animated TV Series

BettyBoopFor the first time in 30 years, Betty Boop returns to TV with a new animated series developed by Normaal Animation, the producer of the Peanuts TV series. Aimed at tweens and teens, the 26×26-minute episodes recount the daily struggles, joys, and victories of young Betty Boop, who has every intention of being on stage and becoming a superstar. [Read More...]

Magic School Bus Gets a Netflix Reboot in 2017

MagicSchoolBus9 Story Media Group partnered with Netflix and Scholastic to produce a new version of The Magic School Bus, set for global launch in the fall of 2017 as a Netflix Original Series. [Read More...]

Wild Republic Soars with Audubon Birds

Wild+Republic+logoWild Republic has added authentic sound—actual bird sound recordings—to this year’s collection of Audubon Birds, courtesy of the Cornell Lab of Ornithology. These realistic plush birds are vivid in color and show exactness in appearance. Each bird comes with an educational hangtag that includes information about appearance, eating habits, habitat maps, and sound information.

[Read More...]

Mattel Debuts New Bob the Builder Line

unnamedWith the re-launch of Bob the Builder on PBS, Mattel will debut a new line of Bob the Builder toys at the North American International Toy Fair in New York City. The line will include three new sets that allow kids to create their own construction projects. [Read More...]

Colorforms Brands Launches New Website and App

64cee8c2-fe9a-48ff-87e6-8336e50afe2dColorforms Brands LLC, launched a new website and free app available on iTunes to expand the way children interact digitally with the storytelling brand.

The website offers fun facts, historical information, and past commercials and sets from decades ago. It also provides information on new sets being offered. [Read More...]

PGA Golfer Greg Norman’s Investment Group Buys Laser Pegs Ventures

The Great White Shark Opportunity Fund has acquired all of the assets and patent portfolio of Laser Pegs Ventures, which will be reorganized under a new group, Laser Pegs Investment Holdings. The company is now owned and controlled by the investment group led by David Chessler, Eric Baird, professional golfer and businessman Greg Norman, and others.

The new ownership group has invested in the expansion of Laser Pegs as it expands core product lines, new product categories, and acquisition and joint ventures with other toy companies both domestically and internationally. Jon Capriola, founder of Laser Pegs in 2006, will no longer play a role in the company to pursue other interests. [Read More...]

TOMY, PlayFusion Team Up for Toys to Life

TOMY,logoTOMY International Inc. and PlayFusion signed a global licenensing agreement naming TOMY as master toy licensee for PlayFusion’s next-generation fantasy role-playing game that will deliver unique transmedia storytelling. The new offerings promise new levels of engagement and interactivity.

The new game and toy line are set to launch next year.

McFarlene Toys to Release Construction Sets Based on Horror Series Five Nights at Freddy’s

Five nights at freddysMcFarlene Toys has teamed with video game maker Scott Cawthorn to produce a line of collectible construction sets based on his video game, Five Night’s at Freddy’s. [Read More...]

Thames & Kosmos, Mattel Partner for Barbie STEAM Products

Thames & Kosmos and Mattel have partnered for licensed Barbie STEAM (science, technology, engineering, art, and mathematics) themed products. The kit includes plastic building pieces, science experiment materials, and a Barbie doll. Each kit is built to “Barbie scale” and is meant to be compatible with the original Barbie Dreamhouse.

The first Thames & Kosmos Barbie products will be on display at the North American International Toy Fair in New York City from Feb. 13 through 16.

Scholastic to Publish Eighth Harry Potter Story

HarruPotter8Scholastic will publish a play by Jack Thorne, Harry Potter and the Cursed Child Parts I & II, a script book based on an original new story by J.K. Rowling, Jack Thorne, and John Tiffany. The Special Rehearsal Edition of the script book will be published in print in the U.S. and Canada at 12:01 a.m. on July 31 (Harry Potter’s birthday). The script eBook will be published on Pottermore simultaneously with the print editions by Scholastic in the U.S. and Canada and Little, Brown Book Group in the UK.  [Read More...]

International Playthings to Showcase 10 Brands at Toy Fair

International Playthings will showcase more than 115 new toys, representing 10 brands, at this year’s North American International Toy Fair in New York City.

The company has added 15 new products to the Calico Critters collection, 18 Aquabeads play sets and accessory sets, 12 additions to Kidoozie, nine new products to Earlyears, two board/action games and six card games, 15 playsets for Imaginetics, 12 additions to the Quercetti product line, several new additions to SmartLab, a new colorful line of vehicles from Viking Toys, and three new products to its Early Learning Centre brand.

Toy Industry Economic Impact Reaches $77 Billion in U.S.

ToyIndustry77BillionThe toy industry had a major impact on the economy in 2015, with increased growth in revenue, jobs, and tax dollars, according to a report from the Toy Industry Association. The latest data indicates that the U.S. toy industry supports more than 493,900 jobs, generates $24.67 billion in wages, and contributes nearly $10 billion in combined state and federal taxes. Overall, the U.S. toy industry has a total annual national economic impact of $77.35 billion. [Read More...]

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read More...]

WBCP, DC Entertainment, and Mattel Partner with Target for DC Super Hero Girls

hero_tcm1249-238335Warner Bros. Consumer Products (WBCP), DC Entertainment (DCE), and Mattel are entering an exclusive partnership with Target Corporation for the DC Super Hero Girls merchandise collection, set to launch nationwide in March exclusively in Target and worldwide in July. The collection features multiple categories, including toys and dress up, apparel, accessories, and publishing. [Read More...]

Anchor David Muir to Host TOTY Awards

DavidMuirTOTYDavid Muir, anchor of ABC World News Tonight with David Muir, will be the Master of  Ceremonies  for the 16th Annual Toy of the Year Awards (TOTY), which will be held at the Museum of Natural  History in New York. [Read More...]

Emmet, Wyldstyle, and Friends Return in The Lego Movie 4D

LEGOLAND CaliforniaThe Lego Movie 4D: A New Adventure has officially opened at LEGOLAND California Resort. The movie reunites Emmet with Wyldstyle, MetalBeard, Benny, and Unikitty and introduces a new character, Risky Business, brother of villain President Business. [Read More...]

Patch Products Changes Name to PlayMonster

PlayMonsterPatchPatch Products has changed its corporate name to Play Monster and will introduce its new name for the first time at the North American International Toy Fair in New York City. The company says that the name change better reflects its commitment to provide play for all ages.

The new name is effective immediately and will begin being implemented across the company’s products and services this calendar year and forward. PlayMonster most recently acquired Roominate to increase its STEM offerings and will add products throughout the year, including My Fairy Garden.


Zag, Family Entertainment Heavyweights Partner on New Hybrid TV Series

ZAG announces an aspirational, heroics-based TV series under its Zag Heroez’ label, with family entertainment film company 1492 Pictures, master toy partner Playmates, and French producer Method Animation. It will include 52 episodes of CGI-live action hybrid entertainment. The currently untitled hybrid series has garnered the commissioning support of French Television Network France Télévisions. The [...]

Giggle Acquires Right Start

Giggle Inc. has acquired Right Start Inc., a subsidiary of Liberty Interactive. Giggle Inc. will be the majority owner of the combined business, with Liberty Interactive maintaining a meaningful stake. Giggle and Right Start will maintain their separate brands as the new structure increases their presence in key existing markets, enhances customer service, and accelerates [...]

LEGOLAND California

Emmet, Wyldstyle, and Friends Return in The Lego Movie 4D

The Lego Movie 4D: A New Adventure has officially opened at LEGOLAND California Resort. The movie reunites Emmet with Wyldstyle, MetalBeard, Benny, and Unikitty and introduces a new character, Risky Business, brother of villain President Business.

Read More News Posts...



Q&A: Patch Products Becomes PlayMonster

The Toy Book catches up with Bob Wann, CEO of PlayMonster. Patch Products is now PlayMonster! What’s the story behind the new name? The name was changed to PlayMonster to better represent the diversity and quality of the company’s product line, which is a reflection of our mission and values. We started the process several [...]


Q&A: KD Group Plans Expansion in the U.S.

This year marks the return of KD Group as a North American International Toy Fair exhibitor. While the company is better known in Europe, KD Group is no stranger to the U.S. toy and kids’ electronics businesses. The company’s Kurio line has been a leading kids’ tablet brand in the U.S. for the past four [...]


CES 2016 Ignites Tech with Innovation

By Reyne Rice, trend hunter and thought leader, CEO ToyTrends The latest and greatest innovations rocked the tech world at the annual Consumer Electronics Show, held in Las Vegas from Jan. 6-9. Trade guests viewed the latest virtual reality headsets; flew unmanned systems and drones; test-drove the newest automotive vehicles with built-in enhanced entertainment and [...]

Read More Articles...