Late Easter Expected to Bring Record Spending, NRF Says

NRFU.S. consumers will spend more than ever as the Easter holiday is nearly three weeks later this year than last, according to the National Retail Federation (NRF). According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for Easter is expected to reach $18.4 billion, up 6 percent over last year’s record $17.3 billion and a new all-time high in the survey’s 14-year history. Those celebrating plan to spend an average of $152 per person, up 4 percent from last year’s previous record of $146. [Read More...]

NPD Reports February 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Jan. 29 to Feb. 25, 2017 declined 21 percent to $724 million compared to last year, according to analysis from The NPD Group. [Read More...]

Moose Toys, Build-A-Bear Workshop Enter Licensing Agreement

ShopkinsLogoMoose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.  [Read More...]

Radio Flyer Celebrates 100th Anniversary

Screen Shot 2017-03-21 at 3.18.10 PMRadio Flyer launched a digital ad campaign in honor of the company’s 100th anniversary.

The campaign started with the company’s first-ever travel agency for kids, which opened for one day on March 18 in Chicago. The travel agency let kids imagine destinations that can only be reached with Radio Flyer vehicles. [Read More...]

Finalists Revealed for 2017 U.S. Bananagrams Challenge

BananagramsChallengeTwelve students are heading to the Grand Final of the U.S. Bananagrams Challenge in Rhode Island on April 1. The group defeated 15,000 other fourth through sixth graders throughout New England to earn a place in the final and will now compete to be crowned America’s “Top Banana.” [Read More...]

Sesame Workshop Introduces Julia, a Muppet with Autism


Sesame Workshop announced a new phase of its autism initiative Sesame Street and Autism: See Amazing in All Children, which welcomes Julia, a Muppet with autism. Julia was introduced last year in digital form and will come to life as a Muppet, in addition to a release of resources designed to increase awareness and understanding of autism. [Read More...]

Hasbro Announces Results of Monopoly Token Madness Vote

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The fans have spoken: The eight tokens set to “pass GO” in the next generation of Hasbro‘s Monopoly game are the Scottie dog, top hat, car, battleship, cat, T. rex, rubber ducky, and penguin tokens. The iconic thimble, boot, and wheelbarrow tokens, which are in the current game, will be replaced by the T. rex, rubber ducky, and penguin tokens in the next iteration of the game, coming out this fall. [Read More...]


Fisher-Price, BabyFirst Produce Parenting Tips Video Series

Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.


Gund Donates More Than a Thousand Cans of Pet Food

Gund delivered a donation of more than one thousand cans of pet food to St. Hubert’s Animal Welfare Center today. Gund pledged one pet food can to St. Hubert’s for every business card collected during this year’s North American International Toy Fair. Founded in 1939, St. Hubert’s Animal Welfare Center is a nonprofit organization dedicated to [...]

Spin Master Reports Q4 and Full Year 2016 Financial Results

Spin Master Corp. announced financial results for the year ended Dec. 31, 2016. Highlights include an increased revenue of $338.4 million, up 30.9 percent from $258.4 million in Q4 2015. Excluding revenue from Swimways Corp., which was acquired in Q3 2016, Q4 revenue grew 26.1 percent. In Constant Currency terms, revenue increased by 33.9 percent relative to [...]

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Toys: By the Numbers

The NPD Group looks at the biggest growth drivers of 2016, and touches on what the new year will bring. by Juli Lennett, U.S. Toys Industry Analyst, The NPD Group Crossing the $20 billion threshold, the U.S. toy industry grew 5 percent to $20.4 billion in 2016, according to retail sales data* from global information company [...]

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Tech 4 Kids and The Bridge Merge

Strategic Partnership Aims to Yield Growth and New Opportunities The toy industry is known for its mergers and acquisitions. They say no one leaves the toy industry—they just move around. One of the main reasons for this is the opportunity for growth. While some companies grow slowly but steadily with a hit here and a hit [...]


COMMENTARY: An Important Step for Play: Mattel’s “Dads Who Play Barbie”

by James Zahn It’s incredible how much things can change in what seems, on one hand, to be a few short years, but on another, the result of decades of struggle. As my wife and I celebrate our eighth year of parenting, it’s hard to believe that I, as the father of two girls, have [...]

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