Brazilian Customs Seizes One Million Fake Peppa Pig Toys

Jan26.PeppaPigBrazilian customs authorities have seized an estimated one million counterfeit Peppa Pig toys at ports across the country. The products arrived in three Brazilian ports via seven separate importers. As a result, Entertainment One Licensing, who owns the rights to the brand, is working with a Brazilian law firm to set up a notice system with customs authorities.

Entertainment One has started legal procedures to destroy the fake goods after Brazilian customs was able to easily identify the counterfeit toys with relevant Peppa Pig artwork and branding. The seizures are in addition to a number of successful court injunctions against unauthorized Peppa Pig stage shows in Brazil and Argentina.  [Read More...]

Blue Plate Media to Host its 8th Annual Media Lounge at Toy Fair

BluePlateMedialogoBlue Plate Media Services (BPM) will be hosting its 8th annual Media Lounge, featuring free presentations and workshops, on February 16 from 9 a.m. to 5 p.m. Coinciding with North American International Toy Fair, the event is open to Toy Industry Association (TIA) members and Toy Fair participants. Along with providing competitive industry insights, BPM experts will present their toy industry media outlook for the year, delving into media spending, media mixes, and emerging trends across various toy categories from 10 a.m. to 3:30 p.m. [Read More...]

Toy State Kicks Off Five-Race Sponsorship with Tommy Baldwin Racing

ToyState.Nikko2015NascarToy State has signed on as primary sponsor for the Tommy Baldwin Racing (TBR) No. 7 car. The Nikko/Toy State car is currently being prepped for NASCAR’s marquee race, the 2015 Daytona 500, scheduled to take place on February 22. [Read More...]

Gund Adds to Its Core Line and Licensed Properties

GundLogoThis year, Gund is expanding several popular licensed product lines with new characters, costumes, and formats. Licenses include Sesame Street; Peter Rabbit; Boo, the World’s Cutest Dog; Grumpy Cat; Curious George; and Uglydoll. The expansions include backpack clips and sound toys for Peter Rabbit, and wearable scarves, hats, and earmuffs for Grumpy Cat.

Gund will also introduce products for several new licenses, including character plush for the Studio Ghibli animated movie, Kiki’s Delivery Service; plush and hard goods featuring the web-comic feline, Pusheen, as well as the illustrated world of Beatrix Potter; and classic-style stuffed animals dressed up as DC Comics superheroes Batman, Wonder Woman, Superman, Supergirl, and Robin.

Gund is also expanding its Teacup Puppies, Animal Chatters, and Monsteroos collections, and will be introducing a variety of new teddy bears. The company’s full product line for this year will be on display at the North American International Toy Fair.

Disguise Renews Multi-Year Agreement for Top Disney Property Costumes

Disguiselogo copyDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its agreement with Disney Consumer Products to create, manufacture, and distribute Halloween costumes and accessories based on top Disney properties. Disguise will continue to build on its Disney costume portfolio with new additions including Big Hero 6, Frozen Fever, Descendants, and Disney Junior’s Miles from Tomorrowland. Costumes for Frozen, Doc McStuffins, Mickey Mouse Clubhouse, Monsters, Inc., and more will expand this year.

Disguise’s costumes are available in sizes ranging from infant to adult.

The Walt Disney Company Announces Second Startup Accelerator Program

DisneyAcceleratorLogoThe Walt Disney Company is accepting applications for its second Disney Accelerator program powered by Techstars. Disney Accelerator will select 10 startup companies for a three-month mentorship and investment program beginning July 6 and concluding with a Demo Day on October 6. [Read More...]

Record-Breaking Number of Consumer Votes Cast at ToyAwards.org

TOTY2015logoAccording to the Toy Industry Association (TIA), a record-breaking 58,000 consumer votes were cast online during the voting period for the 15th annual Toy of the Year (TOTY) Awards. Toy lovers of all ages visited www.toyawards.org between Thanksgiving and mid-January to vote for their favorite toys, games, and properties across 12 categories, including activity, educational, innovative and outdoor. [Read More...]

Barbie Makes Superhero Debut at Spielwarenmesse 2015

Barbie(TM) Takes to the Skies With a Daring Stunt at World's Biggest Toy FairFor the first time in Mattel‘s 56-year history, Barbie pulled out a cape and mask to transform into a modern day superhero. During a stunt at Spielwarenmesse 2015 in Nuremberg, Barbie demonstrated new superpowers and took to the skies as part of a new superhero persona. [Read More...]

Jakks Pacific Secures Worldwide Agreement for Halo Large-Scale Figures and Costumes

jakks_logoJakks Pacific Inc. has secured a licensing agreement for multiple product categories based on Microsoft Studios‘ video game, Halo. The agreement grants Jakks Pacific worldwide rights to produce large-scale action figures based on the property, including the upcoming, Halo 5: Guardians, debuting this fall. [Read More...]

Hasbro Enlists Fans to Create Massive New Transformers Robot

TransformersCombinerWarsappIn celebration of the theme for its 2015 Transformers Generations line, Combiner Wars, Hasbro is inviting fans to help create a new character for the Transformers brand; specifically, a new team of robots that combine to form one giant new character. [Read More...]

Gund Expands Its BabyGund Line by More than 50 Items

My First Farmers Market Play Set

My First Farmers Market Play Set

Gund opens the year by adding more than 50 new products to its babyGund line, including a full range of plush, rattles, huggybuddies, and more based on its monkey character, Nicky Noodle, and its Bubbles the elephant. There will also be animal toys featuring hedgehogs, owls, and colorful dinosaurs, as well as new dolls with super-soft and distinctive rose-swirl fabric. [Read More...]

Jada Toys Produces Miles from Tomorrowland R/C Collection

JadaLogoJada Toys Inc. will launch R/C products based on Disney Junior’s Miles from Tomorrowland, which is set to debut February 6. The toys feature an aspirational space adventure theme. Intended for the young boys demographic, they will be available in July. [Read More...]

GUEST COMMENTARY: International CES Explodes with Family-Friendly Tech

by Reyne Rice, toy trends analyst and consultant

Meccanoid G15 KS, from Spin Master

During the first week of January, International Consumer Electronics Show (CES) 2015 unveiled the latest consumer electronics innovations. Kids, families, and educators were among the target audiences for this new world of technology, which extended across all exhibitor areas. Here are some of the family tech-focused highlights from the show: [Read More...]

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Spielwarenmesse Names Four ToyAward Winners Including Spin Master

Four winners were honored with the ToyAward on January 28 at this year’s opening ceremony of Spielwarenmesse, the specialty trade show in Nuremberg. The winners of the ToyAward beat 601 products from 318 exhibitors, and were chosen based on quality, creativity, safety, and educational benefits. The award is a special acknowledgement within the global toy [...]

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Webinar on Value of Play Research Scheduled for January 29

The Toy Industry Association (TIA) is hosting a webinar entitled “The Value of Play: A Generational Perspective,” taking place on January 29 from 2 to 3 p.m. Presented by Dr. Suzanne Martin, principal at Martin Research Consulting, the webinar examines research results on the role of play on children’s lives.

Julie Livingston Launches Livingston PR in New York City

Public relations and marketing pro Julie Livingston has officially launched Livingston PR. Based in New York City, the consultancy will provide clients with a full range of strategic marketing and communications services, as well as assist in business development and strategic partnerships. Over her career, Livingston has served and supported numerous prestigious clients and brands [...]

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COMMENTARY: Hey, Toy Industry! It’s Not Too Late for New Year’s Resolutions

Ah, the start of a new year. Typically, it’s the time in which we take stock of what we have, consider how we can make our lives even better, and then “resolve” to carry out those plans. It’s with this in mind that I’ve put together a list of New Year’s resolutions–not for myself, mind [...]

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GUEST OP-ED: Is That a Squirt Gun in Your Pocket, or Are You Just Displaying Your Deep Human Need to Play?

by Matthew Lawrence, strategist, Fresh Squeezed Ideas As a 42-year-old dad to two young boys, I get excited when they ask for toys bearing the same franchises I loved as a child during the 70’s and 80’s (It seems to be superhero everything, these days!). Providing them these experiences reminds me that I still have [...]

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GUEST OP-ED: Keep Kids’ Creativity Turned On, and Their Boredom Turned Off, This Holiday Season

This holiday break, kids across America will be home and looking to stay occupied. After the novelty of new holiday gifts wears off, chances are parents will hear those dreaded words: “I’m bored.” Pediatricians recommend less than one to two hours of screen time each day for children. So how do you fill those remaining [...]

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