The Toy Insider Hosts Sweet Suite

SweetSuite

The Toy Insider’s Eighth Annual Sweet Suite event took place on July 12 at Pier Sixty in New York City. Known as The Biggest Night of Play, the premiere toy party of the year welcomed more than 250 digital influencers and more than 150 members of traditional media to connect with dozens of toy companies in advance of the holiday shopping season. [Read More...]

Epoch Everlasting Play Welcomes Vice President of Sales

EEPEpoch Everlasting Play LLC (EEP), formerly known as International Playthings LLC, welcomes Mark Cohen as the company’s vice president of North American Sales. Cohen will be responsible for sales team leadership and driving revenue for all brands within the company’s portfolio of toys.  [Read More...]

First Bunch O Balloons #SplashMob Features Top Dance Talent

Dancer Fik-Shun, in collaboration with Bunch O Balloons, surprised unsuspecting pool party goers with an epic #SplashMob performance in Los Angeles. The pool party was attended by over 50 World of Dance performers, including Autumn Miller, the Miniotics Dance Crew, Hall of Fame Dance Team, and Soul Fresh. [Read More...]

Radio Flyer Celebrates 100 Years

Radio Flyer CWO Chicago MayorRadio Flyer, maker of the Little Red Wagon, is celebrating its 100th anniversary. To pay homage to its products, the brand created a video that showcases the 100th year theme of Time Flies, Enjoy the Ride. Watch the video below! [Read More...]

NPD Says Practicality Will Determine Back-to-School Shopping Trends

npd-group copyPractical decisions related to factors such as price, convenience, and product quality are on the top of consumers’ minds when it comes to where and how they do their back-to-school shopping, whether in-store or online, according to the new Back-to-School Report from The NPD Group[Read More...]

Spin Master Expands Paw Patrol Roll Patrol Road Tour in the U.S.

Spin Master Corp. will debut the third annual Paw Patrol Roll Patrol Road Tour, a multi-city tour that combines the toy line with the preschool. The tour kicks off on July 28 and will run until October, travelling throughout North America. [Read More...]

Moose Toys, Coolhaus Partner for Exclusive Ice Cream Flavor Based on Limited Edition Shoppie Doll

mooseSDCCMoose Toys and Coolhaus partnered to create a new ice cream flavor to celebrate the launch of the San Diego Comic-Con Exclusive Shoppie Doll, Bubble Gum Pop Bubbleisha.  [Read More...]

ASTRA Manufacturers Donate Toys to Programs Serving Homeless Children in Philadelphia

ASTRAlogoSpecialty toy manufacturers donated five truckloads of toys to nearly a dozen Bright Spaces sites in Philadelphia following the American Specialty Toy Retailing Association’s (ASTRA) Marketplace & Academy trade show and conference in June.

The products went from the Pennsylvania Convention Center, where the show took place, to the intake center and several family shelters run by the Philadelphia Office of Homeless Services for use in Bright Spaces programs located in the shelters.

Bright Spaces programs housed in Philadelphia homeless shelters lets kids play, families gather, and agency staff provide programming and services to families in need.

Air Hogs Partners with World Championship Drone Pilot Luke Bannister

Spin Master Corp. added Luke Bannister to the Air Hogs roster of drone pilots. The partnership will see Bannister, known as BanniUK, support the RC brand’s growing drone race portfolio through event appearances, advertising, and digital content.  [Read More...]

News

bunchoballoons

First Bunch O Balloons #SplashMob Features Top Dance Talent

Dancer Fik-Shun, in collaboration with Bunch O Balloons, surprised unsuspecting pool party goers with an epic #SplashMob performance in Los Angeles. The pool party was attended by over 50 World of Dance performers, including Autumn Miller, the Miniotics Dance Crew, Hall of Fame Dance Team, and Soul Fresh.

radio flyer wagon

Radio Flyer Celebrates 100 Years

Radio Flyer, maker of the Little Red Wagon, is celebrating its 100th anniversary. To pay homage to its products, the brand created a video that showcases the 100th year theme of Time Flies, Enjoy the Ride. Watch the video below!

MagformersToyStore

Magformers Opens First Self-Operated Toy Store

Magformers opened its first company-owned toy store next to its headquarters in Canton, Michigan. Customers can play with and purchase hundreds of products across all four Magformers-owned product lines, including newly acquired Clicformers, Tile Blox, and Dolce. The Magformers Toy Store will have items available for purchase before they hit mass retailers for sale.

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Articles

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Toy State’s Plans for Growth and Expansion Beyond Vehicles

Toy State President Andy Friess Chats with The Toy Book. Toy State is well known as an industry leader in the lights and sounds and R/C toy categories. How are you planning to expand your portfolio? We’re proud Toy State has become the industry leader in toy vehicles, and we look forward to leading in [...]

ToyState_NikkoAirRaceVision

Flying High-Tech

Toy Drones Fly to New Heights Although it seems like they’re becoming commonplace in the R/C aisle, the concept of a flying R/C is actually still quite novel in the category. The progression from ground R/C to difficult-to-fly helicopters to slightly more stable quadcopters led us to where we are now: within constant search of [...]

Teddy Ruxpin, from Wicked Cool Toys

Let Plush Do the Talking

How Storytelling Plush Is Sparking Imagination in a New Generation of Kids Thanks to a backlash against tech-toy overload, classic play is alive and well. Plush is among the most traditional of classic toys, and is reaping the benefits of millennial parents’ desire to reign in the tech, yet still provide innovative and nostalgic toys [...]

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