Nintendo and National Park Foundation Team Up for 2014 White House Easter Egg Roll

NintendoNintendo of America will join with the National Park Foundation, the official charity of America’s national parks, to bring fun, active-play video games to the White House Easter Egg Roll. Nintendo will be at the event with Wii Fit U and Wii Sports Club, two Wii U games that ask players to get active.

Mario and Luigi costumed characters will also be on site to greet guests, take photos with fans, and cheer on families as they play. The White House Easter Egg Roll, which takes place in President’s Park on the South Lawn of the White House, supports the First Lady’s Let’s Move! initiative to help kids grow up healthy.

ASTRA Convention to Host Special Session on Succession

ASTRAlogoThe American Specialty Toy Retailing Association (ASTRA) is featuring a special session at its annual ASTRA’s Marketplace & Academy that will focus on helping specialty toy retailers build succession plans for their businesses. The key takeaways will include: critical factors in determining the value of an independent toy store; how to get stores ready for a sale or transfer of ownership; and establishing a timeline for an independent retailer to make a smooth exit.

Lynn Switanowski of the Creative Business Consulting Group will lead this session. ASTRA’s Marketplace & Academy will be held on June 8 to 11 in Phoenix, Ariz.  Following the convention, the succession topic will be continued in member-only discussion groups on ASTRA’s website.

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ASTRAlogo

ASTRA Convention to Host Special Session on Succession

The American Specialty Toy Retailing Association (ASTRA) is featuring a special session at its annual ASTRA’s Marketplace & Academy that will focus on helping specialty toy retailers build succession plans for their businesses. The key takeaways will include: critical factors in determining the value of an independent toy store; how to get stores ready for [...]

Nintendo and National Park Foundation Team Up for 2014 White House Easter Egg Roll

Nintendo of America will join with the National Park Foundation, the official charity of America’s national parks, to bring fun, active-play video games to the White House Easter Egg Roll. Nintendo will be at the event with Wii Fit U and Wii Sports Club, two Wii U games that ask players to get active. Mario [...]

PAX South to Launch in San Antonio in 2015

ReedPOP and Penny Arcade have announced the addition of a new PAX event to the calendar: PAX South. Slated to debut in San Antonio, TX, from January 23 to 25 of next year, the southern addition marks the fourth PAX show and third in the U.S. The others take place in Seattle, Wash.; Boston, Mass.; [...]

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Aryaball Kickstarts Into Motion

With kids today constantly craning their necks down toward their iPhones and tablets, sometimes the perfect pick-me-up is a day at the park. But what parent wants to resemble a gym teacher or clutter up the car with a ton of sporting equipment just to keep their kids busy? Thanks to Babak Forutanpour, they don’t [...]

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A Letter to the Industry from Björn Jeffery, Co-Founder & CEO, Toca Boca

Dear Toy Industry, Hope all is well! I’m writing to you from the App Store, where Toca Boca just had the biggest holiday season ever—we even landed in the Top 10! While the App Store is a space for digital products, so much of what you know about toys can be applied here—and there’s room [...]

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Q&A with Michael Lillioja, President of Creata

Creata recently launched its new brand, Monster 500, exclusively at Toys “R” Us . The line features 10 characters that race for one of five teams in the Monster 500 speed competition. Each character will be sold as a small, 3-inch die-cast vehicle, but customers can also collect select large character feature vehicles standing 4 inches [...]

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