Hasbro, DMG Entertainment Launching Transformers Digital Experience Centers

DMG Entertainment AR VR Experience CentersHasbro and Dan Mintz’s DMG Entertainment are launching interactive Transformers digital simulation experience centers.

The centers will feature up-close interactions with Transformers characters, virtual and augmented reality technology, interactive environments, and activities that feature various forms of the latest digital technologies.

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NPD Reports April 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Apr. 2 to 29, 2017 grew 10 percent to $636 million compared to last year, according to analysis from The NPD Group. [Read More...]

Skyrocket Toys, Marvel Partner for Spider-Man: Homecoming Drones

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Skyrocket Toys partnered with Marvel to reveal new, high-tech drones inspired by the upcoming Spider-Man: Homecoming film. Skyrocket Toys designed the functional replica of Spider-Man’s surveillance drone, complete with the free Spider-Drone app.

The Spider-Man Drone will be available exclusively at Walmart on June 4. Additionally, the Spider-Man Streaming Video Spider-Drone, will be available exclusively at Toys “R” Us on July 1.

Jakks Pacific Appointed as Master Toy Licensee for Mega Man

jakks_megamanDHX Brands and Dentsu Entertainment USA appointed Jakks Pacific Inc. as worldwide master toy licensee—excluding Asia—for their co-produced animated series Mega Man. The deal brokered by CPLG North America.

The multi-year license agreement allows Jakks to exclusively manufacture, market, and distribute a range of consumer products, including action figures, figurines, play sets, accessories, dress-up and role-play, Halloween costumes, plush, and vehicles. [Read More...]

YouTube Personality JoJo Siwa Unveils New Consumer Products Line with Just Play, Spin Master, Rubie’s

jojosiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. [Read More...]

ASTRA Adds Industry Service Pavilion to Marketplace & Academy

ASTRAMarketplaceThemeAn Industry Service Pavilion will be available for attendees on the exhibit floor at American Specialty Toy Retailing Association (ASTRA)‘s 2017 Marketplace & Academy.

ASTRA affiliate partners participating in the Industry Service Pavilion may provide show-only specials and additional resources to ASTRA attendees who visit the pavilion.

Marketplace & Academy will be held from June 25 to 28 in Philadelphia, Penn. Click here to register!

Play Fair Introduces Preview Night

PlayFairThe second annual Play Fair introduces its first Industry Preview Night for members of the media and toy industry professionals on Nov. 3 from 6 to 8 p.m., the evening before Play Fair opens to the public. The event will offer press, buyers, and industry professionals advance access to exhibitors, talent, entertainment, and play experiences. Preview Night attendees will also receive a first look at the nominees for The Toy Association’s 2018 Toy of the Year (TOTY) Awards. [Read More...]

Here’s a First Look at My Little Pony: The Movie

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Hasbro revealed a never-before-seen image from My Little Pony: The Movie.

In the photo, fans can meet Princess Skystar (voiced by Kristin Chenoweth) and Queen Novo (voiced by Uzo Aduba). Familiar faces from the Mane 6 are also featured in the image, including Rainbow Dash, Fluttershy, Applejack, Twilight Sparkle, Rarity, and Pinkie Pie. [Read More...]

Sony Pictures Consumer Products Appoints Just Play as Master Toy Partner for The Emoji Movie

theemojimovie_360Sony Pictures Consumer Products appointed Just Play as master toy partner for The Emoji Movie, along with licensee partners across multiple categories to support the film’s consumer products program.

This summer, Just Play will introduce a new line of toys including blind bags, collectible figures, light-up figures, and plush toys inspired by characters from the film. [Read More...]

Toy State, The Walt Disney Co. Partner for Marvel R/C

ToyState_HeroRider socialToy State joins forces with The Walt Disney Co. to begin developing products based on the Marvel Comics property. The new partnership grants Toy State the right to expand its licensed vehicles with key superheroes from the Marvel Universe. The debut offerings, featuring Spider-Man, Hulk, Iron Man, Captain America, Rocket Raccoon, and more, will debut at major retailers nationwide this fall. [Read More...]

News

Funko Acquires Loungefly

Funko LLC acquired the contemporary fashion accessories company Loungefly. Financial terms were not disclosed. Loungefly, a Southern California-based company sells a selection of handbags and fashion accessories under various licensed brands such as Disney, Marvel, Star Wars, Sanrio, and Pokémon. Products are sold through specialty stores, boutiques, and department stores around the country.

Activision Blizzard Consumer Products Group Debuts at Licensing Expo 2017

Activision Blizzard Consumer Products Group, the newly-created division made its debut at Licensing Expo 2017. Leveraging franchises from across the company, the properties offer opportunities across gameplay, linear storytelling, e-sports, and consumer products.

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Super Wings’ Jett Joins Giant Helium Balloon Lineup in Macy’s Thanksgiving Day Parade

Jett, the transforming robot-plane from the animated preschool series Super Wings, will take to the skies for the 91st annual Macy’s Thanksgiving Day Parade as a giant character balloon. The helium balloon measures approximately 39 feet wide, 45 feet long, and 30 feet wide. Super Wings tells the story of Jett as he travels the [...]

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Articles

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Flying High-Tech

Toy Drones Fly to New Heights Although it seems like they’re becoming commonplace in the R/C aisle, the concept of a flying R/C is actually still quite novel in the category. The progression from ground R/C to difficult-to-fly helicopters to slightly more stable quadcopters led us to where we are now: within constant search of [...]

Teddy Ruxpin, from Wicked Cool Toys

Let Plush Do the Talking

How Storytelling Plush Is Sparking Imagination in a New Generation of Kids Thanks to a backlash against tech-toy overload, classic play is alive and well. Plush is among the most traditional of classic toys, and is reaping the benefits of millennial parents’ desire to reign in the tech, yet still provide innovative and nostalgic toys [...]

Katarzyna Wawer of Smily Play stated that all of the company’s products offer good quality, play value, and parental guidelines for a reasonable price.

Kids Time Fair 2017: A Look Inside Central and Eastern Europe’s Largest Toy Fair

by Reyne Rice and Lena Hedo The largest trade show for toys, games, and children’s products in Central and Eastern Europe, Kids Time 2017, was held in Kielce, Poland, from Feb. 23 to 25. The eighth annual international fair featured toys and products for babies and children, and recorded double-digit growth in key measurements, including more [...]

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