Activision’s newest installment to the $2 billion Skylanders franchise, Skylanders Trap Team, redefines the toys-to-life phenomenon with a new ground-breaking innovation. Unveiled today, the new game will reverse the magic of bringing toys to life by allowing kids to pull villains—including Kaos—out of the digital world and into the physical world.
In Skylanders Trap Team, Kaos continues his ongoing quest to rule over Skylands. He has discovered the location of the legendary Cloudcracker Prison—a fortress built entirely out of the magical substance, Traptanium, and home to Skylands’ most nefarious villains. In an attempt to build his own army of foes, Kaos blows up the prison, releasing the baddies and blasting shards of Traptanium to Earth in the form of Traps. Now it’s up to Portal Masters to recapture all of the escaped villains using powerful Traptanium Traps and defeat Kaos. The new adventure delivers a diverse and dynamic story-driven gameplay experience, filled with adventure, combat, puzzles, mini-games, activities, platforming, and drop-in/drop-out co-op play—all set within new compelling, breath-taking environments.
With Skylanders Trap Team, Portal Masters seek out and defeat the most-wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in the magical crystal traps. Players can then send the trapped villains back into the game where they will fight for good. The latest installment will include the Traptanium Portal, a new ring of magical energy that enables kids to not only bring their Skylanders to life, but also magically capture villains using the new traps. Once they’ve defeated the villain in the game, kids will be able to place a Trap into the new portal to capture it. They will also be able to hear the villain inside the Trap, furthering the magic of Skylanders in 2014. [Read More...]
Wicked Cool Toys has been appointed master toy licensee for the Garfield brand in a deal brokered by Bulldog Licensing Inc., Garfield’s U.S. licensing representatives on behalf of Paws Inc. The agreement grants Wicked Cool Toys the worldwide rights to develop and market a line of figures, plush, vehicles, play sets, role play, and seasonal [...]
Women in Toys (WIT), which recognizes and promotes the achievements of outstanding female leaders within the toy industry, recently underwent an organizational change and restructuring. Along with appointing Ashley Mady, president of Brandberry Inc., as its new board president, WIT’s other board appointments are as follows: Stephanie Barone, vice president of product development for Innovative Designs, [...]
Right in time for Earth Day, PBS Kids has launched a new, web-original property, Plum Landing, a digital adventure designed to engage kids ages 6 to 9 in environmental science. Plum Landing crosses multiple platforms including animated and live-action video, hands-on activities, web games, and an interactive mobile app for iPhone, iPad, and iPod touch. [...]
March 3, 2014 By Magdalene Michalik
With kids today constantly craning their necks down toward their iPhones and tablets, sometimes the perfect pick-me-up is a day at the park. But what parent wants to resemble a gym teacher or clutter up the car with a ton of sporting equipment just to keep their kids busy? Thanks to Babak Forutanpour, they don’t [...]
January 30, 2014 By Ali Mierzejewski
Dear Toy Industry, Hope all is well! I’m writing to you from the App Store, where Toca Boca just had the biggest holiday season ever—we even landed in the Top 10! While the App Store is a space for digital products, so much of what you know about toys can be applied here—and there’s room [...]
November 19, 2013 By Ali Mierzejewski
Creata recently launched its new brand, Monster 500, exclusively at Toys “R” Us . The line features 10 characters that race for one of five teams in the Monster 500 speed competition. Each character will be sold as a small, 3-inch die-cast vehicle, but customers can also collect select large character feature vehicles standing 4 inches [...]