Flybar Acquires Swurfer

Flybar Inc., “The Original Pogo Stick Company,” acquired the Swurfer IP, brand, and assets.

The Swurfer board is engineered for surfing the air, combining the tree swing play with swings and board sports. The announcement marks Flybar’s first acquisition under new management established in 2015.

The Toy Association Launches Major Rebrand

PrintThe Toy Association, formerly known as the Toy Industry Association, launched a major rebrand with a new mission statement and new name.

The organization’s new tagline, “Inspiring Generations of Play,” and its new mission statement to be “a unifying force for members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play,” underscores more than 100 years of the Association’s service. [Read More...]

Hasbro Earns Top Spot on Best Corporate Citizens List

Hasbro LogoCR Magazine ranked Hasbro Inc. as the No.1 on its 2017 100 Best Corporate Citizens listThe corporate ethics publication ranks the most transparent and responsible companies in the U.S. This is the first time that Hasbro has been ranked first overall, and the third consecutive year it has ranked in the top five.

Hasbro’s methods of sustainable packaging, renewable energy, contribution to climate change and its human rights policies each helped to contribute to its top ranking ranking. Hasbro was also named a 2017 World’s Most Ethical Company by the Ethisphere Institute; No. 1 in Newsweek’s 2016 Green Rankings; and recognition from Civic 50, a Points of Light initiative.

Deadline for Marbles IP Bid Approaches

Marbles_TheBrainStoreThe final bid deadline for the brand acquisition of Marbles: The Brain Store is today, April 20, at 5 p.m.  [Read More...]

Maple Landmark Owner Named Vermont’s Small Business Person of the Year

Maple Landmark Logo

President and owner of Maple Landmark Michael Rainville was named the 2017 Vermont Small Business Person of the Year by the U.S. Small Business Administration.

Located in Middlebury, Vt., Maple Landmark is known for manufacturing eco-friendly wooden games and toys such as trains and jigsaw puzzles. Rainville, along with small business winners in other categories, will be honored at the 2017 Vermont Small Business Awards Ceremony in June.

Moose Toys, Koba Entertainment Announce Shopkins Live! National Tour

logoKoba Entertainment and Moose Toys announced Shopkins Live, the first live theatrical production based on the Shopkins figure toy brand.

The production will go on a six-month national tour across 75 U.S. cities and will premiere on September 14th in Buffalo, New York. Tickets for this will go on sale this Friday. The 90-minute show will feature an original story, pop music, and video highlights as the Shoppies and Shopkins characters prepare for Shopville’s annual Funtastic Food and Fashion Fair.

Toy Industry Foundation Receives More Than 300,000 Toys from Tristar Products for Children in Need

tifTristar Products donated 300,000 brand new Bandaloom jewelry-making kits to the Toy Bank, part of the Toy Industry Foundation. The donation is worth nearly $3 million.

The kits will be delivered to 13 different children’s charities across Arizona, California, Idaho, Nevada, Oregon, and Pennsylvania, including Shelter Partnership, World Vision, My Stuff Bags Foundation, Santa Claus of San Bernandino, Metro Kidz, and Heart of Compassion.

Hunter Products Appoints U.S. Vice President

Hunter Products LOGOHunter Products Pty Ltd. appointed Tom Neville as vice president of Hunter Products USA LLC effective immediately.

Neville returns to the toy industry, where he spent the last 20 years working for The Canadian Group and DSI Toys. He will build on the success in North America and expand the business into Latin America.

Hunter Products will release three new concepts next year to add to its lineup, including the Shibajuku Girls fashion doll line.

Nintendo’s Switch Becomes Fastest-Selling System in its History

NintendoSwitchThe Nintendo Switch console sold faster in its launch month than any other video game system in Nintendo history. The video game system sold more than 906,000 units in March, according to the NPD Group[Read More...]

Disney, Lucasfilm Launch Star Wars Forces of Destiny

Disney and Lucasfilm today announced Star Wars Forces of Destiny, a new initiative celebrating each of the iconic heroes from across the Star Wars universe. An original series of animated shorts will explore new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano, and others, ahead of books and a TV special later this year.

The stories will also be supported by a line of toys from Hasbro, including new Adventure Figures—a fusion between traditional dolls and action figures.

[Read More...]

News

Hasbro Earns Top Spot on Best Corporate Citizens List

CR Magazine ranked Hasbro Inc. as the No.1 on its 2017 100 Best Corporate Citizens list. The corporate ethics publication ranks the most transparent and responsible companies in the U.S. This is the first time that Hasbro has been ranked first overall, and the third consecutive year it has ranked in the top five. Hasbro’s methods of sustainable packaging, renewable [...]

logo

Moose Toys, Koba Entertainment Announce Shopkins Live! National Tour

Koba Entertainment and Moose Toys announced Shopkins Live, the first live theatrical production based on the Shopkins figure toy brand. The production will go on a six-month national tour across 75 U.S. cities and will premiere on September 14th in Buffalo, New York. Tickets for this will go on sale this Friday. The 90-minute show will feature [...]

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Marvel Launches Global #GrootDancebomb Tree-Planting Campaign in Honor of Earth Month

In celebration of Earth Month and the upcoming release of Guardians of the Galaxy Vol. 2, Marvel launched the global #GrootDancebomb challenge to take place from April 18 to May 5. Similar to photobombing, this challenge encourages participants to dance for unsuspecting bystanders, surprise people with a dancing Groot toy, or share Marvel’s promotional video [...]

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Articles

ToyState_NikkoAirRaceVision

Flying High-Tech

Toy Drones Fly to New Heights Although it seems like they’re becoming commonplace in the R/C aisle, the concept of a flying R/C is actually still quite novel in the category. The progression from ground R/C to difficult-to-fly helicopters to slightly more stable quadcopters led us to where we are now: within constant search of [...]

Teddy Ruxpin, from Wicked Cool Toys

Let Plush Do the Talking

How Storytelling Plush Is Sparking Imagination in a New Generation of Kids Thanks to a backlash against tech-toy overload, classic play is alive and well. Plush is among the most traditional of classic toys, and is reaping the benefits of millennial parents’ desire to reign in the tech, yet still provide innovative and nostalgic toys [...]

Katarzyna Wawer of Smily Play stated that all of the company’s products offer good quality, play value, and parental guidelines for a reasonable price.

Kids Time Fair 2017: A Look Inside Central and Eastern Europe’s Largest Toy Fair

by Reyne Rice and Lena Hedo The largest trade show for toys, games, and children’s products in Central and Eastern Europe, Kids Time 2017, was held in Kielce, Poland, from Feb. 23 to 25. The eighth annual international fair featured toys and products for babies and children, and recorded double-digit growth in key measurements, including more [...]

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