China Toy Fair


Skylanders Trap Team Dark Edition to Premiere at Comic-Con International

SkylandersActivision Publishing Inc. is bringing the Skylanders video game franchise to Comic-Con International: San Diego, and attendees will be the first to check out the Skylanders Trap Team Dark Edition Starter Pack toys. The pack includes the Ultimate Kaos Trap, a special, larger-sized trap, which allows Portal Masters to trap and play as Kaos when the game launches in North America on October 5.

In addition, the pack will include two Traps; exclusive black and silver variant designs of new characters Snap Shot, Wildfire, and Food Fight; a two-sided poster; sticker sheets; and trading cards. The Skylanders Trap Team Dark Edition Starter Pack will be available on Xbox 360 and Xbox One, PlayStation 3 and PlayStation 4, and Nintendo’s Wii and Wii U systems.

Comic Con International: San Diego kicks off thus Thursday, but North American fans can pre-order the Skylanders Trap Team Dark Edition Starter Pack beginning today at major retailers while supplies last.

News

CPSC to Host Workshop on Possible Amendments to Import Filing Requirements

The U.S. Consumer Product Safety Commission (CPSC) will host a workshop on September 18 to share information and gather data on proposed changes to certificate of compliance requirements for companies that import regulated finished consumer products into the U.S. The workshop will allow CPSC to clarify issues and understand stakeholders’ concerns related to the proposed [...]

Super4.copy

PGS Entertainment Secures Raft of Global Sales for Super 4

PGS Entertainment is announcing a raft of global sales for Super 4, the new animated series inspired by Playmobil, which will debut in early 2015. Produced by Method Animation and Morgen Studios, and commissioned by France Télévisions, PGS represents the series in all territories and has secured broadcast licensing agreements across Europe, Asia, and North [...]

MarvelExperience

Marvel Comics Touring Attraction Teams Up with Hollywood Veteran Jerry Rees

As reported by Los Angeles-based entertainment company Hero Ventures, Jerry Rees will lead the creative team responsible for producing The Marvel Experience, an innovative, traveling attraction that affords guests the opportunity to actively participate with dozens of Marvel super heroes. Rees is a director, producer, and writer of live-action, animation, and theme park attractions. He [...]

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With DreamWorks Dragons Adventure World Explorer, Berk Goes Where You Go!

We’ve all taken rides in cars, but honestly, haven’t we all found ourselves wishing we could be soaring on the wings of dragons instead? That’s now a possibility, thanks to DreamWorks Dragons Adventure World Explorer, a new mobile game from Microsoft and DreamWorks Animation, and inspired by the animated film, How to Train Your Dragon [...]

CuipoGund

COMMENTARY: Endangered Species Toys Can Help Raise Environmental Awareness

Animal-themed toys are nothing new, but in recent months, I’ve been noticing a focus on endangered species. Shortly after Toy Fair 2014, BeginAgain released its Balance Boat: Endangered Animal Edition, a stacking toy featuring rubberwood versions of the panda, rhinoceros, tortoise, and more. Meanwhile, Green Tones by Hohner put out Endangered Animal Shakers, beautifully carved [...]

WowWee.Mip

COMMENTARY: Celebrating Canada Day—Toy Style!

In case you didn’t know, this past Tuesday was the national day of Canada! Here at The Toy Book, we’re lucky enough to work with tons of awesome Canadian toy companies, and to show both our support and Canada pride, here are some of our favorite toys from great Canadian toy manufacturers: WowWee From WowWee, [...]

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