Toy Fair 2017

C2C Studios

Holiday Spending Kicked into Gear Week Before Thanksgiving

NPDHolidaySalesAccording to The NPD Group’s weekly point-of-sale results for key general merchandise categories, the week before Thanksgiving proved to be important for retail this holiday season. Following a lackluster couple of weeks, sales in the third week of the holiday season lined up with dollar sales during the same week last year. [Read More...]

Toy Business Forum to Provide Sales Coaching at Spielwarenmesse

The Toy Business Academy at Spielwarenmesse will take place on Feb. 4 at the Toy Business Forum, giving retailers an opportunity to give their sales teams professional training. Sales Coach Jörg Winter will teach participants how to deal with customers. [Read More...]

Toy Industry Donates More Than $250,000 in Toys

TIFThe Toy Industry Foundation (TIF) appeared on NBC’s TODAY Show on Nov. 29 to celebrate the toy companies who donated more than 10,000 toys and games to the TODAY Show’s annual Holiday Toy Drive. The donation is valued at $255,000. [Read More...]

WBIE, TT Games, The Lego Group to Launch Lego Worlds

legoworldsWarner Bros. Interactive Entertainment (WBIE), TT Games, and The Lego Group will launch Lego Worlds on Feb. 21 for PlayStation4, Xbox One, and STEAM. The game is a galaxy of imaginative words made entirely of digital LEGO bricks where players can explore, discover, and create together. [Read More...]

TIA to Induct Three Industry Leaders to Hall of Fame

TIA LogoThe Toy Industry Association (TIA) will induct Peter Eio, former president of Lego Systems Inc., the late Ray Larsen, founder of RLA Marketing and the late Sydney Rosen, former owner of Rose-Art, Cra-Z-Art, into the Toy Industry Hall of Fame. These individuals were selected for induction by members of TIA in recognition of their significant contributions to the industry and the impact they have had on the lives of children through a lifelong commitment to toys and play.  [Read More...]

Pokémon Sun and Moon Become Fastest-Selling Games in Nintendo History

PokemonSunAfter becoming the most pre-ordered video games in Nintendo history, Pokémon Sun and Pokémon Moon have now become the fastest-selling games that the company has launched in the Americas.

In less than two weeks, the games for the Nintendo 3DS family of systems sold a combined total of 3.7 million units, an 85 percent increase over Pokémon X and Pokémon Y, the previous record holders for Nintendo’s fastest-selling games during the same period when those games launched in 2013. All Pokémon-related software has sold more than 280 million units worldwide since launching in 1996. [Read More...]

TILT Launches SpinTales at Toys “R” Us

TiltSpinTalesTILT launched two SpinTales products online at, the SpinTales Enchanted Duvet and Jungle Rug. Kids can use the free app designed for these products to create immersive augmented reality experiences with the products, which blur the boundaries between the physical and digital worlds. [Read More...]

WIT Announces Honorees for Changemaker, Lifetime Achievement Honorees 13th Annual Wonder Women Awards

WITLogoWomen in Toys, Licensing & Entertainment (WIT) will honor Academy Award-winning actor and advocate Geena Davis with the Changemaker Award and Jill Barad with the Lifetime Achievement Award at the 2017 WIT Wonder Women Awards Gala. [Read More...]

NPD Group Study Shows How Consumers Give to Those Less Fortunate This Holiday Season

According to the NPD Group, creating an in-store experience centered around giving to those less fortunate is an opportunity for retailers to create a feel-good environment that can engage consumers throughout the holiday season. [Read More...]

Record-breaking Amounts of Consumers Shopped on Black Friday

NRFMore than 154 million consumers shopped over Thanksgiving weekend, up from 151 million shoppers last year, according to the National Retail Federation and Prosper Insights & Analytics.

Average spending per person over Thanksgiving weekend totaled $289.19, down slightly from $299.60 last year. Seventy-four percent of total purchases specifically went towards gifts. [Read More...]

NPD Reports October 2016 U.S. Video Game Sales

95d4e4c4-b6ec-4949-b719-ead99d9fe6e5Analysis from The NPD Group shows that total video game sales from Oct. 2 to 29 was $875.7 million, up 6 percent from the same period last year.

Total video games hardware decreased 20 percent from this time last year from $270.3 million to $215.2 million. [Read More...]

Kids@Play/Family Tech Summit Conference to Take Place at CES 2017

KidsAtPlayCESThe Kids@Play/Family Tech Summit at CES 2017 will explore trends, new products, and the latest research on the technologically engaged demographic. The one-day conference will be held on Jan. 6 at Tech West. [Read More...]

Jakks Pacific Gets License for BOO—The World’s Cutest Dog for Pet Products

JakksBooJakks Pacific has been granted the rights to manufacture and market a line of pet products inspired by the BOO—The World’s Cutest Dog brand.

The Pets division of Jakks is planning a line of BOO-branded dog toys featuring BOO’s likeness and specially designed for small dogs, as well as dog apparel, dog beds, and dog blankets. [Read More...]

Gemma Stone Shoppie Launches with Fan Contest

GemmaStoneTo celebrate “Colorful Friday” and the launch of the new Special Edition Gemma Stone Shoppie Doll, Moose Toys is launching the “Make the World Sparkle and Shine” fan contest.

To enter the contest starting on Nov. 25, fans must submit 4 to 6 sentences describing how they add “sparkle” to their world by helping out their friends or their community. Entries must be sent by mail and include a photo, along with an official entry form including parent or guardian permission. The grand prize winner will receive a $10,000 scholarship and 10 first-prize winners will win a Special Edition Gemma Stone Shoppie Doll. [Read More...]

CPSC Reports Decline in Toy Recalls

CPSC Toy RecallsThe U.S. Consumer Product Safety Commission (CPSC) announced a decline in toy recalls for the fiscal year 2016, according to the Toy Industry Association.

The continued decline in toy recalls has been credited to CPSC’s and the U.S. Customs and Border Protection’s (CBP) ongoing cooperative work to detect and detain shipments of violative toys and children’s products at U.S. ports in order to create a safer marketplace for holiday shoppers. [Read More...]


Nielsen Survey Reports Rise in Holiday Spending

Nielsen‘s 2016 holiday trend report which indicates that 19 percent of U.S. shoppers are planning to spend more time online shopping for this holiday season, an increase from 17 percent last year. 

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Chicago Toy & Game Group Announces 2016 TAGIE Award Winners

The winners for the ninth annual Toy & Game Innovation (TAGIE) Awards have been announced. The TAGIE Awards paid tribute to toy and game inventors from around the world, and excellence was recognized in the Toy Innovator, Game Innovator, Rising Star Innovator, and Digital Toy or Game Innovator categories. Industry colleaues and the public selected [...]


Wild Republic, Project Night Night Partner to Help Homeless Children

Wild Republic and the non-profit organization Project Night Night partnered to launch its second annual holiday campaign with a non-profit project providing care packages to children in homeless shelters. The holiday campaign provides more than 25,000 care packages that include a blanket, a stuffed animal and a book. Customers who spend $35 or more on Wild [...]

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The Five Mistakes You’re Making with Your Product Packaging

By Richard Carlow and Eugenia Chen, founding directors, C2C Studio You have a cool brand, an innovative toy, and a great logo—but is that enough? Packaging, when done right, is what draws the consumer’s attention. It makes an emotional connection with a child or parent and motivates them to buy. During our 20 years of [...]


A Time for Thanksgiving

by Richard C. Levy, president, Richard C. Levy & Associates, LLC As Thanksgiving approaches, I am motivated to compose an open letter to the toy industry, including all of my past and present partners, especially my wife, Sheryl, associates, and corporate and trade executives, with whom I have had the pleasure to work during 38 [...]


WIT Member Spotlight: Anne Marie Kehoe

by Genna Rosenberg, Principal at GennComm & WIT Executive Board Member Whether you call them wonder women, girl heroes, girls action stars, or girls with power, each corner of the toy industry is filled with powerful women knocking down barriers, pushing through walls, and empowering those around them. They support, promote, and inspire each other through [...]

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