Dramaforum recently announced that Petra’s Planet user registrations have surpassed 1,000,000. Petra’s Planet is a free-to-play browser-based virtual world that allows children to play games, chat, and explore world cultures in a safe online environment.
Activision Publishing Inc. has delivered the top two selling console retail releases of the year the U.S., as well as the No. 1 kids video game franchise of 2014, based on retail sell-through, according to the NPD Group.
In only its first month of release, Call of Duty: Advanced Warfare is already the top-selling console game of the year through November in the U.S. overall, as well as individually on Xbox One, PlayStation 4, Xbox 360 and PlayStation3. Call of Duty games continue to lead November console game sales for 6th consecutive year. [Read More...]
Next year’s entire line of Lincoln Logs, part of the K’NEX family of brands, will be manufactured in the U.S. by Pride Manufacturing in Burnham, Maine. Following industry trends, Lincoln Logs production was moved overseas during the mid-20th century. K’NEX, which licenses the brand from Hasbro, has been manufacturing Lincoln Logs since 1999.
Pride Manufacturing, the world’s leading supplier of wooden golf tees and related golf accessories, met K’NEX’s requirements for a wood manufacturing facility that could match the precision and detail required for Lincoln Logs. All sets come with a storage container for clean-up, are intended for kids ages 3 and up, and will be available next fall.
Everybody loves Lego. But naturally, not everyone loves it in the same way. For some, what they find most appealing is the look of the bricks, which can capture the shape of an object—whether we’re talking about the Empire State Building or the Batmobile—while retaining an element of whimsy. For others, what makes Lego so awesome is the infinite number of possibilities it presents; that is, the fact that with enough pieces (and the right ones), a person can construct whatever they want. The only limiting factor is one’s imagination. [Read More...]
Imports Dragon has added five new members to its Toronto sales team following the successful expansion of its Caillou and Johnny Test product lines in the U.S. market, as well as the continued success of its Shopkins, The Trash Pack, and The Zelfs product lines.
The new additions to the sales team will be working under the leadership of Renee Lochhead, director of sales, who has more than 16 years of experience and joined the Import Dragon team this past July. Other additions include Danny Machado, who has more than 13 years of experience working at Wal-Mart, and Blake Turvey, who has more than 14 years of managerial and corporate development experience.
Gail Benham, Jason Kiss, and Tyler Patriquin round out the new sales team that will be working out of the company’s Mississauga headquarters.
Day 6 Sports Group (Day 6) and the National Basketball Association (NBA) have joined for the re-launch of Backyard Sports, a series of digital games starring kid versions of popular professional sports stars.
Backyard Sports, which originally debuted in 1997, will be released in mobile game form for smartphones and tablets. A roster of new professional sports stars will join the Backyard Sports team and will be enhanced by in-game power ups and never-before-seen features.
Golden State Warriors point guard Stephen Curry has joined forces with Day 6 Sports Group as the face of the Backyard Sports Basketball line and is the first NBA player to sign an endorsement deal with the franchise. Backyard Sports NBA Basketball will be released next spring.
A real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes, and other items. Disney, in response, makes sure to keep Elsa items in-stock at stores: For example, about 10 percent more Elsa dolls are stocked than Anna ones at Wal-Mart, according to the same Wall Street Journal article.
To help combat the Frozen sibling rivalry, companies are selling dolls with both sisters, and sales data from last holiday season shows that girls want to play with dolls or role-play with costumes featuring both characters. In turn, companies such as Jakks Pacific, as well as retailers like Toys “R” Us, are making and selling products, respectively, that involve the two sisters. [Read More...]
As reported by the Toy Industry Association (TIA), on December 13, the U.S. Senate passed an omnibus appropriations bill to fund government operations through next September. The bill included $123 million in funding for the Consumer Product Safety Commission (CPSC), which is the amount the agency asked for in its budget request for next year. [...]
Women in Toys (WIT) is now accepting nominations for the 11th Annual Wonder Women in Toys, Licensing & Entertainment Awards. Industry stakeholders are invited to nominate a co-worker, client, associate, family member, or acquaintance for consideration in one or more of the following categories: Rising Star, PR or Social Media, Manufacturer, Designer or Inventor, Licensing [...]
GUEST OP-ED: Deck the Halls, Not Your Customers: Tips for Handling Customer Complaints This Holiday Season
For the customer service sector, the holiday season is crunch time. With more shoppers, more sales, more shipping, more advertisements, and more product demand, there’s (so much) more potential for something to go wrong. At the same time, shoppers’ expectations are never higher. They don’t just want to check every item off their lists; they [...]
December 4, 2014 By Deanna Atkins
In a perfect world, toys would be toys and there would be no grand toy judge to pound his or her gavel and declare which ones are for boys and which are for girls–okay, that doesn’t actually happen, but rarely do kids get to decide which toys they want to play with before it’s already [...]