The Hot Wheels team is headed to the Indianapolis 500 speedway this weekend to build the longest toy track set in history. On May 25, the day before the race, four kids will speed toy Hot Wheels cars through a 1-mile, four-lane oval racetrack in an attempt to set a new world record.
Mattel is calling it the “World’s Best Driver Championship,” and kids can recreate the race with track set pieces exclusively from Toys “R” Us. The entire Indy 500 track will be constructed with 1,494 pieces of Hot Wheels track custom-made from 4,700 pounds of aluminum. A total of 46 people will install the track, which will be coated with powder to increase vehicle speed.
For more information, or to recreate the experience, visit www.buildyourtrack.com.
The Hot Wheels team is headed to the Indianapolis 500 speedway this weekend to build the longest toy track set in history. On May 25, the day before the race, four kids will speed toy Hot Wheels cars through a 1-mile, four-lane oval racetrack in an attempt to set a new world record. Mattel is [...]
The Lego Group unveiled the world’s largest Lego model, a 1:1 replica of the Lego Star Wars X-Wing Starfighter, in New York’s Times Square today. To celebrate the upcoming premiere of The Yoda Chronicles on Cartoon Network on May 29 at 8:00 p.m., the massive replica took 32 master builders, five million Lego bricks and over 17,000 hours to complete. The model [...]
Hansa North America launched of their new Plush-TV signage channel to its more than 900 retail dealers in the U.S. and Canada. Plush-TV is an in-store entertainment channel, branded for each retailer, and shown to their shoppers. Hansa features more than 5,000 designs of individually handcrafted, realistic animals. Hansa’s products are sold worldwide in collectables and gift [...]
By Howard N. Aronson, Managing Partner, Lackenbach Siegel LLP Like the proverbial child who runs away from home only to return before nightfall, an American toymaker is bringing most of its manufacturing back to the U.S.—after more than a decade of outsourcing in Asia. The decision of K’NEX Brands, a family-owned maker of plastic building toys, [...]
May 7, 2013 By Guest Blogger
Since the domestic market is flat, American toy companies are increasingly becoming interested in exporting, says Carter Keithley, TIA President, who also informs about the New York Toy Fair, the importance of licensing for the toy business, the trends in the U.S. marketplace, and the Association’s activities. by Daniele Caroli, editor, Giochi & Giocattoli In [...]
April 2, 2013 By Guest Blogger
By Carol Kwok, Corporate Communication Officer, Hong Kong Trade Development Council The largest Hong Kong promotion ever to take place in the U.S. will be held this summer to showcase Hong Kong’s advantages for American companies looking to tap new business opportunities in Asia, particularly on the Chinese mainland. Think Asia, Think Hong Kong will [...]