Aterian Investment Partners affiliate Backyard Discovery acquired North American branded toy manufacturer Step2. The combined company will have market share positions in swing sets, playhouses, activity tables, play kitchens, and ride-ons, as well as outdoor, home, and garden products. The company will be led by Chris Quinn and headquartered in Streetsboro, Ohio.
A new report commissioned by the U.S. Consumer Products Safety Commission (CPSC) examined 11 different plastics for the presence of 10 specified phthalates, including six phthalates currently regulated in the U.S., according to the Toy Industry Association (TIA). The research was completed in support of the CPSC’s mandate to reduce third-party testing costs for toy and children’s product manufacturers. [Read More...]
Silvergate Media and Mattel in China partnered for Octonauts, the undersea preschool adventure property. As part of the deal, Mattel China will manage the Octonauts consumer products and retail program in China, in partnership with local licensees. The partnership will establish a greater synergy between TV, content, toys, publishing, and merchandising for the brand.
Octonauts airs in China on CCTV.
ABC and Mattel Creations have partnered to launch a primetime TV series The Toy Box. Co-developed with Hudson Media and Electus, the series is set to premiere during the 2016-2017 season on the ABC Television Network. [Read More...]
Nintendo released an introductory video today featuring its new home gaming system formerly known as the Nintendo NX. Set for release in March, the brand new, innovative Nintendo Switch system features a dock that connects the system to a TV for play at home, or it can be lifted from the dock and taken on the go.
A vast upgrade from both the Wii U and the portable 3DS consoles, the Switch features a bright, high-definition display. The portability of the new console is exactly what fans have been waiting for, and extends the gaming experience to wherever players are, with just one console. [Read More...]
Registration is now open for the Chicago Toy & Game Group’s 10th annual Young Inventor Challenge through Nov. 1. Kids ages 6 to 18 can enter to showcase their original toy and game ideas to a panel of play industry experts on Nov 19. At the Chicago Toy & Game Fair (ChiTAG). [Read More...]
Warner Bros. Interactive Entertainment, TT Games, and The Lego Group have launched the Lego Harry Potter Collection, bringing Lego Harry Potter: Years 1-4 and Lego Harry Potter: Years 5-7 to PlayStation4 for the first time. Both video games are remastered on one disc.
Developed by TT Games and published by Warner Bros. Interactive Entertainment, the Lego Harry Potter Collection includes spell-casting, potion-making, dueling, and more that fans recognize from the franchise. [Read More...]
In January, Sesame Street will premiere a new season on HBO with a reimagined “Elmo’s World” segment and a kindness curriculum relevant to today’s preschoolers as it heads into its 47th season. [Read More...]
Hasbro Inc. is launching the first-ever HasCon family and fan event to be held at the Rhode Island Convention Center and Dunkin Donuts Center. Coming next September 8 to 10, the three-day convention will treat attendees to live interactive experiences, exclusive products, talent appearances, and more. [Read More...]
CJ E&M has appointed Silverlit Toys as master toy partner for its new series, Robot Trains.
The 3-D CGI animated series airs globally and revolves around Train World fighting evil to save its village. As a coming-of-age story, the main character Kay displays courage and adventure. The show explores themes of self-development, friendship, and teamwork. [Read More...]
Funrise Inc. announced two executive appointments to accelerate the company’s brand growth strategy and drive international expansion.
Randy Shoemaker has been appointed as vice president of global brand marketing, leading the global development, consumer marketing, and retail promotion of all Funrise brands. Shoemaker joins Funrise from Lionsgate and has more than 20 years of experience from companies including DreamWorks Animation, THQ, Hasbro, and Electronic Arts.
Martin Good joins Funrise as vice president international, leading the company’s expansion across Europe, Middle East, Asia Pacific, and Latin America. With more than 25 years of experience, Good will be responsible for managing Funrise’s preexisting global sales and supply chain operations while spearheading the company’s expansion into new markets.
Funrise Inc. announced two executive appointments to accelerate the company’s brand growth strategy and drive international expansion. Randy Shoemaker has been appointed as vice president of global brand marketing, leading the global development, consumer marketing, and retail promotion of all Funrise brands. Shoemaker joins Funrise from Lionsgate and has more than 20 years of experience [...]
GoldieBlox expanded its entertainment and marketing teams with the hiring of Kenny Davis as chief marketing officer, Jenna Boyd as chief content officer, and Jennifer Rahardjanoto as creative director. Davis, Boyd, and Rahardjanoto will play key roles in expanding the company’s presence across media and product categories. Each specializes in launching new kids’ entertainment properties [...]
Odyssey Toys signed a deal with Kevin Corson, founder and CEO of Marketing Engineers, to create an application programmer interface (API) for the company’s future product line of drones and quadcopters.
October 3, 2016 By Maddie Michalik
The Toy Book chats with Michael Keaton, president, Schleich North America, about how the company thrives in a tech-focused world. Tell me about Schleich’s history and how the company was founded. Schleich was founded in Germany by Friedrich Schleich in 1935. One of the first important milestones was when Schleich brought its first toy (Jopo, [...]
October 3, 2016 By Guest Blogger
The Toy Book caught up with Thomas O’Connell, Global CEO, Yvolution. Tell us about Yvolution’s background and how the company was founded. I began selling scooters all around Ireland when I was 21 and, in the 10 years after that, I had the opportunity to learn the ins and outs of the toy industry. When [...]
October 3, 2016 By Guest Blogger
The Toy Book caught up with Adiran Roche, president, Auldey Toys North America. Tell us about The Alpha Group and how it has grown over the last 10 years. The Alpha Group originated as a toy company under the Auldey brand name in 1993. At the time, Auldey toys were distributed solely in the China [...]