Search Results for: psa

Toy Fair Exhibitor Reunites Cat with NYC Owner

Trousers the catnapped cat will be hitchhiking a cross-country ride back home after being missing from his family since June. Found and taken in by the Peterson family in Oakland, Calif., they decided to have the feline checked for a microchip.  Once the vet technician scanned the fluffy white cat and found a HomeAgain registered microchip, she called the service and returned to the waiting room with the news. The cat’s name was Trousers and it seemed as though his owners hadn’t updated their contact information: they were registered as living in New York City. When the Landaus’s, Trousers’ owners, were contacted, they were stunned to hear how far their pet had made it.  Skeptical at first, they recognized Trousers with his unique black spots on his hind legs that give the impression  he’s wearing pants. Once they were certain it was really their cat, the Landaus’s now faced the problem of transporting him across the  country, back to his home in Brooklyn. Luckily, Laurie Peterson, Founder and CEO of Build & Imagine Toys, had a solution: she will soon be in New York for  the 2016 Toy Fair to showcase her new building toys, and Trousers will hitch a ride with her on her cross-country Virgin America flight. “He is known and loved by every person on our street and has way more friends in the neighborhood than...

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New Collectible Toys Stack Up

Whether it‘s seashells at the beach, multi-colored rocks, or big colorful feathers, kids love to collect odds and ends. For more than a decade, toy companies have cashed in on this quirky habit by introducing toy lines with small price points and big collectibility. In 2016, collectible toys are projected to get smaller in size, but larger in variety and number. With many new offerings already lined up, kids will have a lot more to choose from. What’s New in 2016? Moose Toys, a strong contender in the collectibles category for eight years, is getting ready to make a...

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American Girl Helps Spark Mother-Daughter Conversations with The Care & Keeping of Us

American Girl has partnered with pediatrician and author, Dr. Cara Natterson, on a go-to guide for moms and daughters. The three-book set, The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms, provides the tools to get conversations going on topics of concern for many growing girls, including body basics, hygiene, healthy habits, social media, and more. The collection consists of two books, one for tween girls and one for moms. The Care & Keeping of Us also includes a hardbound keepsake journal filled with sharing tips and activities, as well as simple prompts to keep the flow of dialogue open. The journal also has space for photos and mementos, and two bookmarks to mark important pages the other reader needs to see. The Care & Keeping of Us is available now at; at all American Girl retail locations nationwide; through American Girl’s catalogue; at American Girl specialty boutiques at select Indigo and Chapters locations in Canada; and through retail and online...

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The Lego Group, Le Méridien to Offer Complimentary Toys to Hotel Guests

Starwood Hotels & Resorts Worldwide Inc. has entered into a global partnership with Le Méridien Hotels and The Lego Group to offer kids ages 18 months to 12 years with a complimentary Lego toy to enjoy during their stay and take home as a keepsake from their travels. The Lego Welcome Amenity is the first feature to be offered in the new Le Méridien Family program, which will focus on immersive and inventive experiences for the families. Kids ages 18 months to 5 years will receive a 6-piece Duplo Snail set, while ages 5 to 12 will receive a 45-piece Lego Go-Kart Racer set. They will also receive a personalized, “Ready, Set, Play!” welcome card customized with their...

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SKC Launches Program to Educate Public about Danger of Purchasing and Accepting Recalled Products

In an effort to keep children and babies away from the danger of recalled items, Safe Kids California (SKC) has launched a program to educate the public about the danger of unknowingly purchasing or accepting products that have been recalled. The campaign’s English and Spanish public service announcements (PSAs) and videos showcase important safety messages about recalled items. It also encourages parents to check the U.S. Consumer Product Safety Commission list when accepting new or used items. The first PSA, entitled “Wheels,” highlights strollers and outdoor sports equipment, which are among the most frequently recalled products that enter the market through swap meets, garage sales, second-hand stores, and friends and family. The second PSA, “Baby’s Day,” uses a crib mobile of products to demonstrate how items for infants and toddlers are recalled more frequently than other products. Both PSAs can be viewed at SKC’s...

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