The first-ever PBS Kids toy line of preschool toys is now available online at the newly launched PBS Kids Shop at PBSKidsShop.com. The line, initially including more than 20 wooden toys, will be sold exclusively on the website until early fall when it will become available at other online retailers and in stores.
In addition to the new toy line, consumers will be able to find educational books, games, toys, DVDs, and more at PBSKidsShop.com, all based on PBS Kids programming. The shop was developed with Brand-Xpand, a leader in the design and management of eCommerce sites and services.
PBS Kids Shop will also feature exclusive items, including customizable backpacks, water bottles, room décor, apparel, and birthday party supplies featuring children’s names and their favorite PBS Kids programs and characters. Proceeds from the shop will help fund free, educational PBS Kids programming for children.