CJ Products Inc., the manufacturers of Pillow Pets plush stuffed animals, introduced its Pillow Pets Toy Ambassador program, a new initiative with its long-time charity partner, Family Reach. Rachel, a 6-year old battling a brain tumor, was appointed the first-ever Pillow Pets Toy Ambassador on Feb. 18 at the North American International Toy Fair.
Rachel will spend the year as a Toy Ambassador for the Pillow Pets brand reviewing new products and participating in surprise unboxings and other activities. At the end of the year, Rachel will present a donation of Pillow Pets to the hospital of her choice. Family Reach is a financial lifeline to families facing cancer by providing assistance, navigation, and education to families in need.
Consumers can assist Family Reach with their mission by purchasing a Pillow Pet at www.pillowpets.com, then adding a donation at checkout, which Pillow Pets will match. Pillow Pets and Family Reach have had a long-standing partnership through monetary and in-kind donations delivering comfort, love, and financial relief to families across the country facing a cancer diagnosis.