The Toy Industry Foundation (TIF) applauds the generosity of Pillow Pets and Peaceable Kingdom for their recent large scale toy donations. More than $1 million in Peaceable Kingdom sticker sets and $1.7 million in Pillow Pets were donated by the manufacturers during TIF’s Toys Across America campaign.
In celebration of the 10th anniversary of The Toy Bank, the Foundation teamed up with partner Kids in Distressed Situations (K.I.D.S.) to host Toys Across America, the first toy distribution to bring playthings to children in all 50 states within a single day. The donated Pillow Pets went to kids in 25 states; Peaceable Kingdom’s sticker sets were donated to children’s charities in four states. A total of 36 generous toy companies participated in the initiative, which brought toys to more than half a million children in need.