The Leading Trade Publication for the Toy Industry
New Products
Nelvana to Create New TV Series and Drive Global Merchandising for Cepia’s Zhu Zhu Pets
Corus Entertainment‘s Nelvana has entered a partnership with Cepia LLC to bring the Zhu Zhu Pets brand back to store shelves, with Nelvana Studio producing a new animated series based upon the property. Nelvana Enterprises will also oversee global merchandising of the brand in conjunction with the distribution of the new series. In anticipation of [...]
Colorforms Launches New Disney, Marvel, and Disney•Pixar Play Sets
Colorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man. New features in Colorforms include glow-in-the-dark, glitter, magic reveals, [...]
Saban Brands Partners with Fisher-Price, Bendon for Mighty Morphin Power Rangers Products
Saban Brands and Fisher-Price have teamed up for a new line of Imaginext products, inspired by the Mighty Morphin Power Rangers. The line will feature a range of figures, villains, weapons, Zords, and a giant Megazord. The Megazord will feature multiple levels of play, eight points of articulation, a disc launcher, ranger elevator, command center, [...]
Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More
Following the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. “We are very proud of the success we have experienced in this segment of activity play, and [...]
Cartoon Network Names Spin Master Global Toy Partner for The Powerpuff Girls
Spin Master Ltd. will serve as the global master toy partner for Cartoon Network’s The Powerpuff Girls, anchoring the licensing program for the global franchise launch in 2016. Spin Master will have rights to create a full line of products based on the brand, including plush; figures; play sets; dolls; role-play items; and select electronic, [...]
TOY Digital
