China Toy Fair


Play-Doh Brand Introduces New Compound and Color Sticks


Play-Doh Perfect Twist Ice Cream Parlor Playset

Big things are taking shape this year for the Play-Doh brand from Hasbro Inc. as the company introduces a new compound: Play-Doh Plus, a soft and fluffy compound that allows for a new level of creative detail. The Play-Doh brand will also launch Color Sticks, a new collection of individually wrapped Play-Doh compound.

Featuring patent pending technology for a softer, smoother texture, the new Play-Doh Plus compound allows artists to “plus up” an original Play-Doh creation into a realistic-looking masterpiece. Its softer, fluffier texture is for adding dollops of frosting or detailed decorations on Play-Doh cakes, cookies, and cupcakes or to add details such as ruffles and ribbons onto a Play-Doh dress.

Also new this yearare the individually wrapped 1 oz. Play-Doh Color Sticks. With a variety of 33 classic colors, kids can think “outside the can” and let their imaginations take shape wherever their creativity sparks.

Fans can share their passion, talent, and tips with the Play-Doh online community at Facebook.com/PlayDoh, Twitter.com/PlayDoh, and Pinterest.com/PlayDoh. For more information on the PLAY-DOH brand, visit www.PlayDoh.com.