Play Visions Expands Global Distribution

Sands Alive, a new line of organic sand activity sets from Play Visions, has added distribution partners in Europe, South America, Australia, and Canada. Play Visions has joined forces with Goliath Games for Europe, Character Options for the UK, Macro Toys for Latin America, Hunter Products for Australia, and Incredible Novelties for Canda.

An organic compound that feels soft and doughy, Sands Alive can be molded or poured—just like real sand. It can also be packed to create paths or roadways with a rolling tool, or shaped into castles, forts, and other creations. Sands Alive will launch in February at the American International Toy Fair in New York City.

 

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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