Rainbow Brite returns to the doll scene with a makeover. Master toy licensee Playmates Toys will introduce a new Rainbow Brite doll collection at Toys “R” Us and Target stores in spring 2010. The collection will include 10-inch dolls of Rainbow Brite and her two friends Moonglow and Tickled Pink, fashioned in their signature bright dresses, accessories, and boots. The collection also includes a 15-inch Rainbow Brite doll and the gang’s horse companions: Starlite, Shimmer, and Sunriser.
Additionally, Hallmark has launched an official website for the newest versions of Rainbow Brite at www.rainbowbrite.com. The interactive website features animated videos, games and activities, and downloads.