PlayMonster aligned with Audax Private Equity to gear up for additional growth. Audax Private Equity works to transform market leaders into larger and better-positioned enterprises, supplying additional capital and resources.
PlayMonster’s portfolio includes its core games business and, more recently, its expansion into key toy categories including activities, infant/preschool toys, educational toys, and vehicles and outdoor toys, which are marketed under global brands such as 5 Second Rule, Yeti in My Spaghetti, Chrono Bomb, My Fairy Garden, Fab Lab, Fuzzikins, Mirari, Kid O Toys, MOLUK/Bilibo, Automoblox and Super Spinner. These brands earned PlayMonster 10 Toy of the Year Awards nominations this year.
