PlayMonster Launches My Singing Monsters Figures on Amazon

My Singing Monsters are jumping from the mobile game to the playroom as a new assortment of collectible figures from PlayMonster.

Created in collaboration with game developer Big Blue Bubble, PlayMonster’s inaugural assortment of My Singing Monsters use “never-before-seen technology” to sing and harmonize with one another to create the Plant Island song that is featured in the game. The fall launch includes six adult Monsters — Noggin, Toe Jammer, Mammott, Maw, Furcorn, and Entbrat — and eight Baby Monsters. The more that kids collect, the fuller the song becomes.

After receiving a tremendous response from members of the press, digital influencers, and My Singing Monsters fans alike at the Toy Insider‘s legendary Sweet Suite 2019 event, the collectibles are making their monstrous debut with limited quantities available for preorder on Amazon.com today.

PlayMonster’s My Singing Monsters collection on display at the Toy Insider‘s Sweet Suite event.

“We fell in love with My Singing Monsters from the moment we saw them — we are very excited to be adding this license to our roster,” says Scott Flynn, vice president of sales and marketing at PlayMonster. “The immense success of the mobile game showed us how important it was for us to stay true to the game which is why we made sure these collectibles feature harmonizing technology to create the signature Plant Island Song for a seamless online/offline experience.” 

My Singing Monsters
My Singing Monsters Amazon Exclusive Plant Island Series 1 three-pack.

Each adult Monster in the first series includes an accessory from the game, in addition to an exclusive code to unlock an in-game reward. Each Baby Monster comes packed with their own unique “egg” that they can fit inside. Additionally, there’s an exclusive Plant Island Series 1 collector pack which includes Toe Jammer, Mammott, and Noggin. 

“We are really excited to be partnering with PlayMonster,” says Bryan Davis, senior vice president of business development at Big Blue Bubble. “Their playful work ethic embodies what Big Blue Bubble and My Singing Monsters hopes to bring to all of its’ fans worldwide. We are excited to start this journey with such an amazing brand!” 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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