Playsmart Labs Inc. Launches Creativas App

Playsmart,CreativasPlaysmart Labs Inc. aims to explore children’s creativity both on and off tablets with the Creativas Design Studio app, which launches this month. The app invites users to join a group of talented young teenagers who are invited into an elite art school for creative designers. Over the course of 14 fully animated app-isodes, kids can follow the Creativas and be awarded for their creativity.

While in Creativas Design Studio, players create and share their artwork through the digital portal while completing a series of design challenges. After the video tutorials found within each level, players are instructed to print out different paper templates and to create their artwork offline using markers, pencil crayons, or paint. They can then capture their art with the camera on their device, and watch as their real-life artwork comes alive in the game.

Creativas Design Studio converts traditional arts and crafts into an interactive experience for kids, enabling creativity both on and off their tablets,” says Daniel Rattner, the co-founder of Playsmart Labs. “Creativas is developed as a brand to address the need for a creative outlet that drives creation-based play and also projects healthy and positive role models.”

Creativas Design Studio will be available on iOS and Android.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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