The first wave of officially licensed Among Us toys is slated to launch in mid-May with a second wave scheduled to hit stores in June.
Toikido, the new UK-based entertainment and toy company founded by Darran Garnham, inked deals with PMI Ltd and YuMe Toys to serve as key global distributors for the new line of toys inspired by InnerSloth’s massively successful video game, Among Us. Under the new deal, PMI will distribute a range of products that Toikido is developing as the master global toy partner for the Among Us franchise. The line includes action figures, playsets, collectible figurines, stampers, keychains, and plush.
“The only thing more exciting than working with Darran again is working with Darran’s new company Toikido on their master toy line for Among Us,” says Omer Dekel, vice president of international sales at PMI Ltd. “What an amazing opportunity and honor for us. The Among Us toy line will join a long list of our ever-popular ranges including Fortnite, Harry Potter, WWE, and many more.”
“PMI’s exceptional network, reach, experience, and passion for gaming are the perfect match for this hit brand’s toy line,” Garnham says.
YuMe Toys will distribute additional categories from Toikido’s Among Us collection, including plush, feature plush, capsules, costumes, and seasonal items.
“The demand for Among Us product from the fan community can be seen through the impressive meme culture and millions of Twitch followers,” says Michael Kwan, CEO at Maxx Group/YuMe Toys. “The YuMe team has responded swiftly to the games’ popularity and we’re proud to bring this unique toy range to the fans in record time.”
Toikido’s deal with InnerSloth includes master toy rights for additional categories and products that it will reveal in the months ahead. The company recently entered into an agreement with Netflix to develop toys inspired by the forthcoming animated feature film, Back to the Outback.
