COMMENTARY: Preparing for Baby… Let’s Go Shopping!

As I prepare for the arrival of Baby Boy Breyer (due in July!), I’ve taken a special interest in toys and other juvenile products for infants. While I’ve saved a good deal of baby items from my daughter, now 3, it’s always nice to have new stuff for a new baby. Plus, since he is a boy, many of the pink, girly things I’d saved just won’t do. Time to shop! Here are some of the cool, sweet, and innovative new baby items I’ve recently uncovered:

Baby Snug w Activity TrayThe Mamas & Papas never fail to come through with modern, fashionable, and functional items. The Baby Snug with Activity Tray is designed for ages 3 months and up. Once a baby can support his own head, he can try out this comfy seat. It’s lightweight, can be used indoors or out, and grows with the child so it has a longer lifespan than some similar items. The removable tray can be easily wiped clean, so it can be used for meal time, or to hold toys for play time. The removable tray comes with a beaded loop, spinning lion, bendy stalk, rattle flower, and more that can be moved around to continually interest baby.

TheShadeSince I’m having a baby in July, I’ll have options I didn’t have with my daughter, who was a fall to winter baby, such as going for walks and sitting outdoors. The challenge, of course, will be protecting my little one from insects, the sun, etc. The Shade, the very first product from Imagine Baby, is the ultimate accessory for car seats and strollers and protects babies from the sun, wind, bugs, and other annoyances. It is available in four sleek colors and is compatible with just about every stroller and car seat on the market, according to the company. It offers a breathable design, and UPF 50+ Protection from UVA/UVB rays.

swaddle.mickeyAll new moms are familiar with swaddling. It takes some getting used to, and it doesn’t work for all babies, but some babies really seem to be comforted when they’re swaddled up in a soft cozy blanket. SwaddleDesigns offers an array of patterns and styles in soft cotton flannel fabric. Swaddling instructions are sewn into the blanket so new parents can swaddle successfully on the first shot. I love the Mickey and Minnie Mouse patterns, as well as the elephants & chickies.

Check back regularly for more baby product reviews from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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