China Toy Fair


Qualcomm, Sesame Workshop Collaboration Uses Cutting-Edge Mobile Technology

Qualcomm and Sesame Workshop, the nonprofit educational organization behind Sesame Street, are collaborating on innovative mobile learning applications to revolutionize early childhood education. As part of the agreement, Qualcomm will perform research and development activities with Sesame Workshop to create and deliver new innovations in mobile educational content.

The collaboration between two global pioneers brings together Qualcomm’s cutting-edge mobile technologies, Sesame Workshop’s expertise in early childhood education, and mobile devices such as smartphones and tablets to create engaging and inspiring learning experiences that will prepare young children for school.

The first applications planned through this collaboration are being demonstrated in the Qualcomm booth as part of the 2013 Consumer Electronics ShowAbby’s Fairy Rock and Big Bird’s Words will include the very earliest examples of never-before-imagined content and hints at the possibilities to come.

Big Bird’s Words will feature Qualcomm Vuforia augmented reality (AR) platform’s text recognition capability. Within the app, children are guided, via the use of a virtual wordoscope, to search for and find new words in their environment, making vocabulary building a fun and interactive experience.

Abby’s Fairy Rock introduces preschoolers to the building blocks of music by allowing children to turn a tablet into a guitar and learn about musical concepts such as tempo, while interacting and playing along with Sesame Street’s Abby Cadabby on a smart TV/STB Development platform powered by a Qualcomm Snapdragon processor. Qualcomm’s AllJoyn peer-to-peer technology blends the game experience between the TV and mobile device.

Qualcomm and Sesame Workshop are continuing their collaboration in China and India through Qualcomm’s Wireless Reach initiative to bring educational information to underserved children. In India, Sesame Workshop’s Galli Galli Sim Sim, the Indian version of Sesame Street, is using 3G mobile technology to distribute radio content, videos, and fun lessons about healthy living and good hygiene habits, as well as literacy and math, to migrant children ages 5 to 8 and their families. In China, a project launching later this year will provide tips, activities, and other tools to help families with young children prepare for emergencies.