China Toy Fair


Reading Rainbow Launches App

RRKidz has partnered with publishers Little, Brown Books for Young Readers, Holiday House, Charlesbridge Publishing, and others, to launch the first Reading Rainbow app this spring. The Reading Rainbow app will feature an assortment of titles, curated by actor LeVar Burton, and the app library will feature lightly enhanced digital books for children, including both fiction and non-fiction titles. The Reading Rainbow app will be available for iPad and select Android devices.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.