China Toy Fair


Record-Breaking Number of Toy Companies to Showcase at Fall Toy Preview

The Toy Industry Association is expecting a record-breaking number of exhibitors at this year’s Fall Toy Preview, with more than 300 toy companies already registered to preview product, marking a year-to-date increase of 34 percent. With six weeks to go before Fall Toy Preview—set for October 2 to 4—participation has surpassed the number of companies (284) that participated at last year’s show.

Nearly 500 buyers from department stores, pharmacies, gift shops, museum stores, discount chains, and online retailers have registered for the event. Sixty percent are among the top 25 retailers in the U.S, including Amazon, Big Lots, Costco, Family Dollar Stores, Hobby Lobby, Kmart, Kohl’s, Target, Toys “R” Us, and Walgreens. In addition to vendor/retailer appointments, participants will also have the opportunity to network at the Opening Night Party on October 2.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.