According to a new report by The NPD Group, Kids Leisure Time IV, as kids get older they socialize with others in different ways, replacing person-to-person communication with other forms of socialization, such as social networks, cell phones, and video chats, which may be considered another form of entertainment. According to the report, kids ages 2 to 4 spent 17.5 hours per week spending actual face time with friends or siblings, with the average hours per week dropping off as they aged (10.8 hours for ages 9 to 12).
While kids have the same number of hours to spend on leisure time (68 leisure hours in a typical week), they have more activities that they are engaging in, requiring them to reprioritize how they spend their time, reported NPD.
Although kids may be engaging in more activities, and have new forms of entertainment, NPD says this has minimal impact on kids’ interaction with toys; unlike movies, kids are still as actively engaged with toys as they were in the past few years. NPD reports that kids may even be spending slightly more hours per week with toys than they did in 2009.