China Toy Fair


Report: Target Has the Best Social Media Presence Among Retailers

According to a new survey by L.E.K. Consulting, as reported by Internet Retailer, Target Corp. has the best social media presence among retailers. Target took the top spot with 8.5 percent, followed by Amazon.com (8 percent), Walmart (5.4 percent), Best Buy (4 percent), and Macy’s (4 percent). L.E.K surveyed 2,000 U.S. consumers, but did not say when the survey took place or define what constituted a strong social media presence.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.