Kids in Australia have the chance to find a cuddly new friend that is entirely made out of plastic bottles.
Headstart’s Resoftables line of sustainable plush has debuted at Australian retailers. The toys were developed as a way to help eliminate household waste and provide a toy that parents can feel good about buying.
Andrew Hendy, CEO of Headstart International, says that the company understands that parents are looking eco-friendly products that are still good quality and affordable. Every 14-inch plush reuses about eleven plastic bottles to create the cuddly critters.
Australian consumers can find Kiki the Koala, Ted the Teddy, Bobo the Bunny, Sparkles the Unicorn, and Snowie the Polar Bear at retailers such as KMart, Big W, Toyworld, Target, Catch, and Toy Universe. Later this year, families will also be able to find new characters, as well as 10-inch plush toys and mini plush keychains.