rEvolution Launches rEv YOUTH Agency for Youth-Focused Brand Campaigns

Chicago-based global integrated sports marketing agency rEvolution has been crafting kid-focused activations for the likes of Spin Master and Nickelodeon for more than 10 years. Now, the company has launched a spinoff agency that will focus exclusively on marketing for youth-focused campaigns. rEv YOUTH aims to help brands engage with a younger audience, ranging from elementary age to teen.

“The rEvolution team is made up of marketing professionals crafting authentic brand campaigns that directly connect with a target audience,” says Matt Boyer, managing director of integrated services, rEvolution. “We’ve proven ourselves time and again with youth-targeted brand campaigns, whether it’s Double Dare at Clusterfest or a national 14-week PAW Patrol retail tour.”

Recent brands supported by the rEv YOUTH team include Hatchimals, Tech Deck, and PAW Patrol for Spin Master; Wiley X; Under Armor; Nickelodeon; and Electronic Arts.

The new agency will be supported by parent company rEvolution’s integrated marketing services team, including client services, creative services, media planning and buying, event and production services, and strategy and research.

Last year, rEvolution acquired the similarly-named, London-based Revolution Sports Marketing Group, and launched REV/XP, a dedicated esports marketing agency.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.