For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as

The flight, which will include both 15-second and 30-second creative spots that can be viewed at, will run through March 25 on Cartoon Network, Nicktoons, Disney XD, and The Hub. The commercial campaign is aimed at creating brand awareness during the pre-Easter spike in toy aisle traffic.

Check out the commercial here!

The new line of Xtreme Customz lets kids build and customize the car of their dreams with snap-on parts including custom rims, engines, and sidepipes that are interchangeable across cars. Kids can choose from authentic automotive Ridez, such as the Chevy Camaro, Dodge SRT Viper, and Ford Mustang, as well as Hero Ridez, such as Spider-Man, Batman, and Iron Man.