Roary the Racing Car is zooming onto store shelves in the U.S. next month. Following the U.S. broadcast launch of the television series on Sprout, the new Roary line will hit Toys “R” Us stores and Toysrus.com in March.
As the U.S. master toy licensee for the brand, Bandai will offer a full line of Roary toys, including die-cast, push-along Racing Stars, Talking Turbo Vehicles, Roary R/C, Silver Hatch Racetrack play sets, and more. The die-cast vehicles, Talking Turbo Vehicles, and Roary R/C will be packaged with a special episode of Roary the Racing Car on DVD.
Following the Bandai toy launch, K’nex will release sets that will allow kids to recreate their favorite Roary characters and scenes.
The first Roary DVD, Roary The Racing Car, from Lionsgate Home Entertainment, will launch at mass retailers in June. The series was created by Chapman Entertainment and is represented by Hit Entertainment in North America.