Roblox Secures $92 Million in Funding

Roblox announced the closing of a $92 million investment, which will be put toward enhancing the platform’s infrastructure and recruiting talent. The new funding follows the company’s rebranding and an online to offline expansion with a first-ever user-generated toy line from Jazwares.

The Roblox and Jazwares toy line will feature popular user-generated characters. The line is available at Toys “R” Us, additional retailers, and online at www.roblox.com and www.jazwares.com. The deal marks the beginning of an offline strategy that will bring Roblox to retail.

About the author

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.