Rovio Entertainment Launches Angry Birds Movie Licensing and Merchandising Program

AngryBirdsThe Angry Birds Movie, from Rovio Entertainment, arrives in theaters May 20, and is supported by a roster of licensees across multiple categories, including toys, games, costumes, publishing, and more.

Among the licensees are Lego with six building sets; Spin Master for collectible figures; Hasbro with The Angry Birds Movie-branded version of board game Chutes and Ladders; Rubie’s Costume Co. with costumes for kids and adults; and Painting Lulu for paper-to-digital coloring packs for kids.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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