Rovio, Painting Lulu Enter Licensing Partnership

PaintingLuluPainting Lulu has signed a multi-year licensing agreement with Rovio to extend its coloring line to include the Angry Birds franchise. Angry Birds fans will soon be able to color the characters from the app and movie with the new coloring sets.

Painting Lulu is a paper-to-digital coloring pack that includes a paper coloring book, a Stylus Crayon, and a free coloring app. Kids draw on paper with regular crayons, scan the pages using the free app on any mobile device, and continue to decorate, correct, and share their drawings digitally.

The Painting Lulu app includes several coloring books, including Lulu & Friends and nine more branded versions, available for purchase on the app. Future brands will be integrated into the program.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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