China Toy Fair


Rubie’s Receives 2011 Monster High Rookie Licensee of the Year Award

Rubie’s Costume Company Inc., has received the 2011 Monster High North America Rookie Licensee of the year award from Mattel, the worldwide leader in design and marketing of toys and family products.

As one of the most successful children’s licenses of 2011, characters from the Monster High Costume Collection include Frankie Stein, Lagoona Blue, Cleo de Nile, Clawdeen Wolf and Draculaura. Available in children’s, tween and new adult sizes, each character comes to life with unique designs, intricate detailing and coordinating accessories. In addition to the colorful costumes, the line also includes wigs and make up kits.

“We are thrilled to be a part of the Monster High phenomenon.” said Howard Beige, Rubie’s Executive Vice President. “It is truly an honor to receive such a prestigious award and we look forward to developing even more fun and fashionable products for Monster High fans this upcoming Halloween season.”

With the expansion of the 2012 Monster High Collection, Rubie’s continues to create costumes that reflect the characters unique personalities while paying homage to their cool monster heritage. As they say at Monster High, freaky just got fabulous.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.