Rubie’s Expands Its Dress-Up Line with Marvel, Minions, and More

Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.

Imagine’s new licenses inspired by 2015’s most anticipated movies include Avengers: Age of Ultron, Star Wars: The Force Awakens, and Minions. In addition to these newly acquired licenses, Imagine also offers products based on Guardians of the Galaxy, Captain America, Superman, Spider-Man, Batman, Wizard of Oz, WWE, Teenage Mutant Ninja Turtles, and My Super Best Friends.

Along with these characters, Imagine also offers a variety of non-licensed designs, such as ninjas, policemen, fire fighters, military men, princesses, and fairies, as well as accessories including reversible capes, swords, masks, tutus, purses, wands, and tiaras. Rubie’s says the philosophy behind the entire collection is to encourage kids to dream, believe, and achieve through the art of imagination.

The entire Imagine by Rubie’s product line will be on display at the Halloween and Party Expo in New Orleans February 6 to 9 and at North American International Toy Fair in New York February 14 to 17.

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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