Rubie’s Goes Gaga, Costumes on the Way
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Rubie’s Goes Gaga, Costumes on the Way

by Jackie Breyer
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    • Rubie’s Costume Company has been awarded the license for Lady Gaga, licensed by Bravado International Group. Lady Gaga, the world famous pop-star and musician, is known for her wild collection of outfits. Her signature styles include the wearing of colorful and blonde wigs of all length and styles and her unique couture costumes.

      Rubie’s is now the worldwide licensee of Lady Gaga Halloween Costumes and Accessories. The announcement was made today by Howard Beige, executive vice president of Rubie’s. “We are extremely excited to put out the only officially licensed Halloween costumes for an amazing talent like Lady GaGa,” said Beige. Rubie’s will be producing these items in its factories around the world to ensure delivery for this Halloween.

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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