Saban Brands Launches Global Consumer Products Division

SABAN BRANDS LOGOSaban Brands has launched a new Global Consumer Products division, merging its domestic and international licensing and merchandising teams into a cohesive unit. The department is led by Kirk Bloomgarden, who serves as senior vice president of global consumer products. The new division focuses on the global expansion of licensing programs for all Saban Brands properties and for driving the strategic consumer product plans with licensees, retailers, broadcasters, and agencies worldwide.

In his new role, Bloomgarden focuses on growing Saban Brands’ licensing and merchandising business globally across the company’s portfolio of brands. Nina Leong moves into a new role as senior vice president, strategic business development for Saban Brands, and will spearhead efforts to expand and broaden the Saban Brands portfolio, as well as strategically grow current properties. Leong focuses on searching for new brands, particularly in the lifestyle and fashion space. Mary Rafferty and Dan Wilson also have taken on new, global roles—their titles are vice president of global consumer products and vice president of global retail, respectively.

In addition, Brian Maeda has joined the team as vice president of licensing, and will focus on helping to grow Saban Brands’ business in Asia, with a focus on toys and video games. Maeda brings 20 years of experience in collaborating with Asian companies and working across publishing, film/TV acquisition, online content distribution, licensing and merchandising, third-party promotions, and video games. He most recently was a third-party account manager at Xbox and also built the licensing and merchandising program for the Halo video game franchise.

In addition to the global team based in the U.S., Saban Brands plans to open new offices in London, England, and Shanghai, China later this year.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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