Saban Brands Names Sanrio’s Janet Hsu as CEO

Janet HsuSaban Brands has named Janet Hsu as its new CEO, effective August 17. As Saban Brands’ first CEO, Hsu will be responsible for overseeing the company’s portfolio of global entertainment properties, as well as being instrumental in acquiring additional brands and building new intellectual properties.

Hsu will join Saban Brands as the company continues to grow across its two business units, Saban Brands Entertainment Group (SBEG) and Saban Brands Lifestyle Group (SBLG). SBEG currently includes Saban’s Power Rangers, Popples, and Julius Jr. brands, with others in development.

In her recent role as president and COO of Sanrio Inc., Hsu has achieved success in growing Sanrio across multiple channels and strategically reinvigorating the company’s direction. Hsu helped transform and modernize Sanrio with innovative marketing strategies. She also led the company’s expansion and diversification of new retail, licensing, and entertainment partnerships.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube