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Safari Ltd, a family-owned manufacturer and worldwide distributor of museum-quality educational toys, recently launched a new website along with a new brand logo.
The new website has improved its appearance with a better navigation system and search tools to help consumers find the toys they are shopping for. The website also includes a community forum, a blog, and a Safaripedia section, to serve as an additional educational resource.
Mattel launched the Enchantimals franchise with 14 small dolls and three play sets. Enchantimals dolls are characters who share a special bond with their accompanying animal bestie. Each doll shares a ritual with her animal friend, celebrating their unique traits and personalities. Core characters include Felicity Fox and Flick, Danessa Deer and Spirit, Sage Skunk [...]
Moose Toys will debut two exclusive items at this year’s San Diego Comic-Con. The new Shoppie, Bubble Gum Pop, is designed specifically for Comic-Con and will be limited to 1,500 units, each of which will be individually numbered. The doll is dressed in pink holographic with a collectible holographic boom box packaging. The limited-edition doll [...]
Walmart is set to roll out an exclusive toy line based on Miffy’s Adventures: Big and Small, in stores and online this summer. The toy line is the first for the Miffy brand and will include the Miffy 3-inch Family Multipack, Miffy Little Red Plane, Miffy Little Blue Car, and 6-inch Miffy, Melanie and Snuffy plush. On [...]
Toca Boca‘s first collection of consumer products for kids will be available exclusively at Target retail stores and online on July 17. The collection includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding, and activity books. Toca Boca worked with a core group of licensees to create this unique line of consumer products, including FABNY, The [...]
FlyBlocks launched a 4 in 1 Build N’ Fly Drone on its website. This new do-it-yourself kit is an educational STEM toy that can be built, flown, crashed, and rebuilt. Drone enthusiasts and first-time flyers can create four different models from the 72 included components. The 4 in 1 Build N’ Fly Drone Kit has [...]
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