Sanrio and NECA Sign Licensing Agreement

Sanrio Inc. and National Entertainment Collectibles Association (NECA) have entered into a licensing agreement to produce games, collectibles, toys, and novelty items featuring Hello Kitty and other Sanrio characters.

The new Hello Kitty line will cater to long-time collectors, with action figures and statues, high-end lamps, calendars, tea sets, vintage carrying cases, various tabletop games, and a HeroClix miniature gaming collection from NECA’s games subsidiary WizKids. The Hello Kitty products will launch in North America this summer.