Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world. Presented in conjunction with Target, Hello Kitty Con was developed in celebration of Hello Kitty’s 40th Anniversary, and will take place at The Geffen Contemporary at MOCA (The Museum of Contemporary Art) in downtown Los Angeles from October 30 to November 2. This milestone event will invite Hello Kitty fans to immerse themselves in an environment in which the brand is celebrated, explored, and experienced.
Hello Kitty Con 2014 will present a full line-up of activations ranging from integrated workshops, lectures and panel discussions; special appearances and signings with Hello Kitty head designer Yuko Yamaguchi and other special guests from Japan; interactive art installations and daily artist signings; the Hello Kitty Friendship Station Pop-up Shop offering convention exclusives; and the Hello Kitty Super Supermarket, featuring a curated selection of vendors offering products and experiences available only at the convention. There will also be a Hello Kitty retrospective and vintage shop selling rare collectibles from the past, product and collaboration previews, a tattoo shop, photo opportunities, and more.
To kick-off the convention, Target will co-host the VIP preview event on October 29, where attendees can take photos with Bullseye and have exclusive access to game stations and prizes. Hello Kitty fans can also visit Hello Kitty & Bullseye Adventures presented by Target during the convention, experiencing a visual and physical narrative that follows Hello Kitty and Bullseye through a series of fun activation areas.
Sanrio and Target will offer limited-edition, co-branded product available only at the convention. A further offering of exclusive Hello Kitty 40th Anniversary product—from apparel and cosmetics, to accessories and toys—will be available beginning September 14 at Target stores nationwide and at target.com.
The Hello Kitty Con ticket also includes free same-day admission to Hello! Exploring the Supercute World of Hello Kitty, the Hello Kitty exhibition at the Japanese American National Museum.