Schleich Goes Big with New Products from Horse Club

Schleich‘s popular Horse Club line of equestrian toys and accessories is expanding.

Horse Club happenings include the launch of new figurines and play sets, a new membership club, in-store events at select locations, and the debut of Schleich’s first-ever companion app, Horse Club Adventure.

“We’re so excited about all the new Horse Club introductions and activities rolling out this fall,” says Annie Laurie Zomermaand, Schleich USA’s chief commercial officer. “We’re delighted to provide Horse Club enthusiasts across the country with even more great ways to engage with the rich and vibrant Horse Club characters, friendships and breeds for hours of fun and learning, across multiple platforms.”

Schleich Horse Club 2-Packs

New items include Horse Club figurine sets of Hannah & Cayenne, Sofia & Blossom, Lisa & Storm, and Sarah & Mystery, which were shown at last month’s ASTRA Marketplace and Academy. Also new for this year is the Large House and Stable — Schleich’s largest playset to date. The new human figurines have been upgraded with articulated arms and legs for more realistic movements and enhanced creative play.

Horse Club Large House and Stable

The Horse Club Adventure App for iOS and Android allows kids to explore the world of Horse Club on the go for a one-time membership fee of $3.99. The app includes games and role play functions, in addition to nearly 400 horse-based facts and questions.

Additional activations will begin rolling out later this month, starting with a virtual celebration of Hannah’s birthday on July 23.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.