Scholastic Media, licensor for Goosebumps, has launched its second annual “Get Goosebumps” marketing and media campaign in support of the brand this Halloween season. The campaign includes new books, DVDs, a mall tour, and more.
New this month is the release of two new Goosebumps HorrorLand titles, The Wizard of Ooze and The Slappy New Year, as well as two classic Goosebumps stories, You Can’t Scare Me and Return of the Mummy, released as collector’s editions featuring new bonus material.
Scholastic is also announcing the Goosebumps App Goosebumps Photoshock for the iPhone and iPod Touch, and the video game Goosebumps HorrorLand for the Nintendo Wii and Nintendo DS.
Fans can get Goosebumps on DVD with two new collections of Goosebumps stories, The Blob That Ate Everyone and Go Eat Worms!, which were released September 7 from Twentieth Century Fox Home Entertainment. Each collection features three tales based on Stine’s book series. Owners of the iPad, iPod Touch, or other video-capable portable Apple products can download seasons 3 and 4 of Goosebumps the television series from the iTunes Store.
Additionally, fans can log onto www.scholastic.com/goosebumps, for games, videos, and more, and the brand will be visiting malls across the nation and The Scholastic Store in New York City for Goosebumps-inspired activities.
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