Sega Creates All-New Character, Sticks, for Sonic Boom Franchise

SticksArtSega has introduced Sticks, a brand new character that will play an integral role across all Sonic Boom platforms. Sonic Boom is the newest branch of the Sonic the Hedgehog universe and was announced earlier this year.

Sticks will join the Sonic Boom team alongside Sonic, Tails, Knuckles, and Amy. She will appear in the Sonic Boom television series, Wii U and Nintendo 3DS video games, and merchandise.

Sticks is a jungle badger who has spent most of her life living alone in the wilderness and wields her trusty handmade boomerang. She is wilder than the other members of the team, exhibiting animal instincts, sharp survival skills, and fearsome combativeness. These skills will play a pivotal role through the new Sonic Boom content as Sticks tries to adapt to civilization and become close to her new friends.

The Sonic Boom television series will debut during the 2014-2015 season. The Sonic Boom video games will serve as a prequel to the stories in the series. It will also offer a different gameplay experience than the previous two Sonic games that were part of an exclusive deal with Nintendo. Traditional elements such as speed will be featured with an introduction of exploration, combat, and new ways to explore the Sonic universe. The video game will be developed in the U.S. by Big Red Button Entertainment for the Wii U and Sanzaru Games for the Nintendo 3DS.

Master toy partner TOMY will anchor the global licensing and merchandising program for the Sonic Boom brand. TOMY will develop a line across the categories including plush, action figures, R/C, role play, vehicles, and novelty. The line will showcase the new character looks and will feature speed, lights, sounds, motion-activation, and action-performance.