Sesame Workshop will launch a global multimedia campaign aimed to teach kids simple ways to be kind to those around them called “Spread Kindness, #ShareTheLaughter.”
This year, Sesame Street’s 47th season on HBO and PBS Kids will feature kindness-themed episodes, in addition to classic videos and songs celebrating the theme on the show’s social media channels. On Aug. 16, Elmo will ask friends to share kindness through the universal language of laughter with the tell-a-joke challenge.
Throughout the campaign, kids will learn that showing kindness is easy, such as kindness is being a friend, giving, speaking, doing, and being thankful. The “Spread Kindness, #ShareTheLaughter” campaign also includes the “K is for Kindness” national tour, celebrity participation, and activities on www.sesamestreet.org.