Sesame Workshop has launched Sesame Studios, a YouTube channel from the creators of Sesame Street. The channel will showcase new non-Muppet characters, short form series, and original stories. It will build off the success of the Sesame Street YouTube Channel, which has two million subscribers and almost 3 billion views.
With Sesame Studios, Sesame Workshop will create native content designed specifically for a digital platform. The Sesame Studios creative team will partner with top digital stars and creators to tap into a broader audience while keeping the same educational focus. The channel will feature videos one to five minutes long, focusing on a range of curricular areas such as literacy, health, and social-emotional development. Production time will span anywhere from three days to three months, and three new videos will be uploaded each week.
Singer, songwriter, actor, and YouTube star Todrick Hall wrote and produced the channel’s lively new theme song. Other videos include live-action nursery rhymes, animated milestone songs and animal films as well as new digital native series such as The Totems, Scribble Tales, and Words with Puffballs.
Marvie, a new digital puppet character, will host the channel, introducing new videos and playlists, and encouraging kids to interact with content as they watch. She was created in collaboration with New Jersey-based Puppet Heap. Other creative talent working with Sesame Studios include Vsauce Network, Mystery Guitar Man, Jon Burgerman, The Pop Ups, Justin Yu, and Khoa Phan.
Families will be able to co-view Sesame Studios content on the main YouTube channel, and kids can find their favorite new Studios videos on the YouTube Kids app.